Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It’s a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after—bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?
Assistant Store Manager – Signature Services – NEW LONDON FLAGSHIP
Start Date : October 2026
Do you know, what we are missing to create the best retail team on the globe? Someone like YOU!
In our NIKE Retail Stores we use special job names for our positions: an Assistant Store Manager is called "Assistant Head Coach",
Join the NIKE, Inc. team!
We're seeking an exceptional store leader to lead Nike by You, Jersey by You and Nike Store Running Lab within the new London Flagship, creating premium, personalised experiences that connect sport, culture and innovation. This role will drive the strategy and execution of Signature Services, partnering across store, city and EMEA teams to deliver consumer engagement, service excellence and business impact.
As an Assistant Store Manager – Signature Services you are:
- Develop and lead the Signature Services strategy across Nike by You, Jersey by You and Nike Store Running Lab, creating a seamless and differentiated consumer experience.
- Align store leadership, Athletes, Coaches, London city teams and EMEA partners around a shared vision for premium, personalised service.
- Drive successful launch and ongoing evolution of services through continuous testing, learning and innovation.
- Create culturally relevant experiences that connect with London's sport, style and youth culture communities.
- Elevate service excellence through exceptional execution, storytelling, creativity and product integration.
- Partner cross-functionally to deliver scalable service models that drive consumer engagement and business impact.
- Own the seasonal services calendar, linking experiences to campaigns, product launches, community activations and key brand moments.
- Manage external partners and agencies to enhance service delivery, consumer experiences and brand storytelling.
- Share consumer insights, performance trends and best practices to shape the future of Signature Services across EMEA and Global markets.
What you get:
- Attractive salary that evolves with the market and experience
- Opportunity on receiving quarterly bonus payments
- Attractive online and in-store employee discounts
- Attractive Benefits Package, Pension & Share scheme
- Exciting development and career opportunities
- Regular training on leadership, sales and products
- A dynamic and motivating environment which values Diversity, Equity & Inclusion (DE&I)
- Staff dress to represent NIKE and foster our team spirit
- Access to sports activities
- Opportunities to participate in unique NIKE moments
What you bring:
- A passion for NIKE and/or love of sport
- Some experience in retail and/or leadership positions
- Very good command of English language (written and spoken)
- Experience and competency in serving exceptional consumer service
- Ability to coach and develop a strong team
- Strong focus on communication
- Flexibility to work in shifts and on weekends
Watch this video to find out about the atmosphere in our stores and learn more about our store traditions.
Did we arouse your interest and do you want to support us on our mission “To bring inspiration and innovation to every athlete in the world.”? Apply now, easy way online. We are waiting for you!
OUR HIRING GAME PLAN
01 Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
02 Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
03 Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
