WHO WE ARE LOOKING FOR

We’re looking for a consumer-obsessed and product-passionate Senior Footwear Product Line Manager to join the Greater China Local Creation team.

This person will help shape locally relevant footwear product opportunities by translating Greater China consumer insights, sport and cultural trends, and marketplace opportunities into compelling product strategies and seasonal briefs.

The ideal candidate brings strong product instincts, strategic thinking, and the ability to operate across functions. They are comfortable moving from consumer insight to product strategy to product creation, while influencing partners and navigating both local needs and global product frameworks.

WHAT YOU WILL WORK ON

You will help build and manage seasonal footwear product strategies for Greater China, identifying opportunities where local consumer and marketplace insights can create meaningful differentiation.

Key responsibilities include:

·                  Consumer & Marketplace Insights: Identify emerging GC consumer needs, sport behaviors, cultural shifts, and marketplace opportunities, translating them into actionable product opportunities.

• Strong knowledge and passion for sport, with particular focus on Running, Basketball, and Training, including an understanding of their distinct consumers, product needs, performance expectations, and cultural influence.

·                  Product Strategy: Develop seasonal footwear strategies and line plans that balance consumer relevance, brand priorities, commercial opportunity, and portfolio clarity.

·                  Product Briefing: Create clear, inspiring product briefs that translate consumer insights and trends into strong product direction for Design and Development.

·                  Product Creation: Partner closely with the product creation triad across Product Management, Design, and Development to bring locally relevant products from concept through commercialization.

·                  Portfolio Management: Evaluate product roles, franchises, classifications, seasonal priorities, and SKU architecture to build a clear and intentional consumer offering.

·                  Cross-functional Leadership: Collaborate with Merchandising, Brand, Marketplace and other partners to align product strategies with seasonal business and consumer priorities.

·                  Global / Local Collaboration: Connect global product pipelines and capabilities with local consumer opportunities, identifying where GC should adopt, adapt, or create.

·                  Business Management: Monitor product performance and marketplace signals to inform future product decisions and continuously improve the portfolio.

WHO YOU WILL WORK WITH

You will work closely with the GC Local Creation Product Management, Design and Development teams, while partnering across Merchandising, Brand, Marketplace and broader global product teams.

The role sits at the intersection of consumer, product and business, requiring strong collaboration and influence across multiple functions.

WHAT YOU BRING

·                  5+ years of experience in Product Management, Merchandising, Product Creation, or a related consumer/product role

• Strong understanding of footwear, consumer trends, marketplace dynamics, and product creation
• Ability to turn consumer and business insights into clear product strategies and actionable briefs
• Strong strategic thinking balanced with attention to product details
• Demonstrated ability to influence and lead cross-functional teams without direct authority
• Strong storytelling, presentation, and communication capabilities
• Ability to manage multiple seasonal priorities in a fast-moving environment
• Curiosity toward Greater China consumers, sport, culture, fashion, and emerging marketplace trends
• Strong English and Chinese communication skills