Role Overview 

As a Retail Marketing Specialist, you will help shape how consumers experience Converse at retail. By bringing seasonal stories, product priorities, and brand expressions to life in-store, you will contribute to creating engaging consumer journeys and consistently elevated retail experiences across Greater China.

Key Responsibilities 

• Support the execution of seasonal campaigns, product launches, and retail marketing programs.
• Ensure strong in-store presentation and consistent brand experience across retail doors.
• Coordinate the deployment of marketing materials, tools, and communications to stores.
• Partner with Retail, Commercial, and Operations teams to drive effective execution and resolve retail-related issues.
• Monitor store execution and provide insights to improve future programs and consumer experiences.
• Support new store openings, renovations, and special retail initiatives.

Key Performance Indicators 

• Timely execution of seasonal retail marketing campaigns.
• Consistent delivery of brand experience and store presentation standards.
• Effective implementation of in-store communication and consumer engagement programs.
• Contribution to seasonal business objectives.

Qualifications 

• 3-4 years of experience in Retail Marketing, Retail Operations, Visual Merchandising, or a related field.
• Experience supporting retail campaigns, store activations, or brand initiatives.
• Strong project management and organizational skills.
• Excellent communication and cross-functional collaboration abilities.
• Proactive, detail-oriented, and solution-driven mindset.
• Fluent in Mandarin and English.
• Passion for sport, fashion, culture, and consumer experience.