Assistant Store Manager (Athlete Services & Training AHC) -  NEW NIKE LONDON FLAGSHIP

Start Date: October 2026

Do you know what we’re missing to build the best retail team on the globe? Someone like YOU!

In NIKE Retail, our Assistant Store Managers are called Assistant Head Coaches.

We are looking for an Assistant Head Coach Athlete Services & Training to build a high-performing, customer-focused store culture through team engagement, learning, onboarding, and talent development. In partnership with store leadership, you will enhance the teammate experience, strengthen operational capability, and build the skills teams need to deliver exceptional consumer service and achieve commercial targets for the London Flagship Store.

As an Assistant Head Coach Athlete Services & Training, you will:

Team Engagement & Culture

• Develop and support store engagement plans that improve employee experience, communication, recognition, and retention.
• Use feedback, engagement surveys, and data insights to identify opportunities aiming to improve teammate experience and support a high performing inclusive culture.
• Partner with store leaders to align team engagement with Nike values and business priorities.

Learning & Development

• Coordinate and facilitate training for new and existing store teammates.
• Support the design, update, and improvement of learning content, tools, and resources.
• Evaluate training effectiveness and promote a culture of continuous learning and development.

Onboarding & Capability Building

• Manage and continuously improve onboarding to ensure new hires complete required training and build the skills needed to meet store standards.
• Support role-specific learning pathways, career progression and targeted development plans.
• Track training completion, compliance, and capability metrics.

Leadership Development Support

• Support leadership development for store management teams.
• Help identify and develop retail talent through succession planning, coaching, and mentoring opportunities.
• Provide managers with tools and guidance to coach and develop their teams effectively.

Performance & Continuous Improvement

• Maintain learning and engagement dashboards, and reporting.
• Analyze training, engagement, turnover, and performance trends to identify improvement opportunities.
• Support projects that strengthen people capability, drive engagement, and improve organizational effectiveness while maintaining compliance standards.

Stakeholder Management

• Build strong relationships with store leadership and cross-functional partners.
• Act as a trusted advisor for engagement, learning, and development initiatives.
• Share project updates, outcomes, and recommendations with relevant stakeholders.

What you get:

• Attractive salary that evolves with the market and experience.
• Opportunity of receiving monthly bonus payments. 
• Attractive online and in-store employee discounts.
• Attractive Benefits Package, Pension & Share scheme.
• Exciting development and career opportunities.
• Regular training on leadership, sales and products.
• A dynamic and motivating environment which values Diversity, Equity & Inclusion (DE&I).
• Staff dress to represent NIKE and foster our team spirit.
• Access to sports activities.
• Opportunities to participate in unique NIKE moments.

What you bring:

• Passion for NIKE and/or love of sport
• Proven retail leadership experience with ability to train store teams, identify learning needs and measure how training improves service, performance, and team capability.
• Very good command of English language (written and spoken).

• Strong consumer service skills, with the ability to communicate clearly and influence effectively across teams.
• Advanced capabilities in coaching, developing, and engaging high-performing teams in a fast-paced retail environment.
• Ability to apply innovative thinking to strengthen engagement, support change, and build career and succession pathways for retail talent.
• Ability to build and develop strong stakeholder relationships
• Flexibility to work in shifts and on weekends.

Watch this video to find out about the atmosphere in our stores and learn more about our store traditions.

Ready to support our mission “To bring inspiration and innovation to every athlete in the world”? Apply online now — we’re waiting for you!