People, Person, Apparel, Clothing

Account Marketing Manager, NA Athletic Specialty Channel

Account Marketing Manager, NA Athletic Specialty Channel

Boston | Massachusetts | United States

Converse is the story of a sneaker that started on the court and moved to the stage and street. We're a company ready for change and that's who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have been worn by rebels, rockers, rappers, artists, thinkers, and individuals. So that's why we hire individuals. So we're speaking the same language.

Marketing, Marketing & Communications

If You Get People, You're Our People

Sure, there's a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You're the one that shows them we're the same. You're the connector.

Who Converse represents is who Converse hires. If you're one-of-a-kind, you should try us on.
Description

In this role, you will lead marketing for the Athletic Specialty channel, building programs that create demand, establish brand credibility and accelerate growth. You will serve as a key strategic partner to the cross-functional account team, and you will drive programs through to execution across launches, brand storytelling, consumer activations & events.

GENERAL RESPONSIBILITIES
- Use key footwear & retail marketplace trends to develop recommendations that enhance the organization's position at retail

- Develop superior understanding of Converse consumer & retail realities. Use that information to generate engaging retail programming and marketing plans that support global initiatives and drive product demand

- Drive programs through to in-market execution across a variety of channels (examples: Foot Locker, Champs Sports) and a variety of needs (Product launches, brand storytelling, consumer activations & events)

- Optimize processes to ensure programs are executed on strategy, on time and on budget

- Provide brand support to seasonal sell-in

- Manage and track annual account budget

COLLABORATIVE PARTNERSHIP
- Partner with North American Brand Marketing team to use brand programming in support of retail opportunities

- Partner with North American Commercial and Merchandising teams to ensure alignment between sales goals, product assortment and marketing initiatives

- Ensure all partners are aware of any updates to the North American shopper profile or retail experience

- Partner with Athletic Specialty accounts to develop and drive seasonal marketing plans


Qualifications
• 5-7 years of related marketing experience (retail marketing, visual merchandising, brand management)
• Passion for the brand, and ability to take the right risks
• Strong written and verbal communication and ability to effectively communicate complex topics and concepts to a wide and diverse audience
• Ability to effectively elevate strategic concerns to senior management in a timely and accurate manner
• Demonstrated leadership in fostering continuous learning, empowerment, involvement, and opportunities.
• Ability to establish an independent view, effectively collaborate in decision-making and motivate others
• Strong understanding of footwear, apparel, and accessories retail landscape preferred
• Strong grasp of sneaker culture, basketball culture and lifestyle (on and off court) is preferred
• Proficiency in the user experience and capabilities latest consumer digital and social media is a plus

Converse is more than a company; it's a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we're different.

Job ID 00452865

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