People, Person, Apparel, Clothing

Brand Specialist -NSW

Brand Specialist -NSW

Singapore

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Marketing

Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
Description




About the role



The Brand Specialist-NSW is a SEA&I regional role reporting and working closely with the NSW Category Brand Director/ Influencer Marketing Director. You are someone who is passionate about sports style and culture and leverage your knowledge of the consumers to drive authentic and creative brand initiatives. You are responsible for working closely with cross-functional marketing team and 5 of our key country marketing teams in delivering world class NSW brand campaigns and product launches. You will have two primary job scopes:

-NSW category brand management:
  • Strategizing and driving integrated marketing plans for NSW category on a seasonal basis that delivers brand impact, consumer engagement and commercial results with minimum supervision
  • Developing consumer activation strategy and partnering with Country Marketing teams with premium and member-centric execution


-Influencer Marketing:

• Assisting and Partnering with internal teams and agencies on Influencer Marketing plan execution and servicing model to drive brand energy and results.

Responsibilities:

-Assist in the development and execution of seasonal and category marketing programs
-Deep understanding and engagement with each consumer segments relating to Nike Sportswear to ensure targeted initiatives are driving brand strategies. Adopt, enrich and creatively execute and/or support global category strategy within local markets
-Partner across internal teams (sports marketing, Communications, retail brand marketing, country marketing team, etc.) to ensure programs are executed per category brand direction.
-Assist in developing and execution of seasonal category event plan
-Assist in influencer marketing plan execution and coordination with country teams across 6 local markets




Requirements:
-Bachelor's degree with 2 years' experience in digital marketing, brand marketing, or related experience preferred
-Strong and demonstrated ability to effectively communicate and influence others.
-Ability to work in a matrix environment with multiple business functions.
-Strong team player and ability to work with the cross-functional partners and senior management on all aspects of the business.
-Must have a strong passion for the NIKE brand, sports and youth culture.
-Aware and understand the latest consumers digital trend and behavior
-Advanced knowledge of MS office applications.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 12841

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