People, Person, Apparel, Clothing

CATEGORY BRAND MARKETING MANAGER - NW/TR

CATEGORY BRAND MARKETING MANAGER - NW/TR

Kowloon Bay | Kowloon | Hong Kong

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Marketing
Description

Overview of the Job

Marketing team at Nike Greater China helps set the brand tone. We act as a creative force of specialists, driven to tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing team connects the science and art of Nike innovations to the hearts and minds of athletes.

Role and Responsibilities

As the brand manager, you will be responsible for pushing the edges of the brand by leveraging the impact of relationships and sport culture to enable new and / or existing audiences. Ultimately, you'll be responsible for creating brand energy for NIKE WOMEN & TRAINING.

Your key responsibilities will be (but not limited to):

  • Drive & execute seasonal brand roadmap and initiatives
  • Lead the HK Nike Women city team to execute campaigns to support the Nike Women category
  • Develop a HK point of view on global/GEO brand strategies to creatively execute campaigns which serve the HK consumer for NIKE WOMEN & TRAINING
  • Partner with vertical categories to drive Women's offense especially Nike Sportswear
  • Stay connected with the HK consumer, competitors, influencer landscape
  • Track & evaluate marketing impact & campaign evaluation; sharing learnings with the broader team as opportunities to drive further growth
  • Manage timelines and workback schedules to deliver integrated marketing campaigns
  • Regular partnership with GEO brand team: drive HK point of view & educate on HK consumer & overall landscape
  • Support Marketing Director to drive the future brand strategy for the Nike Women offense / Nike Training


Preferred Qualifications

  • Bachelor's Degree holder with min 5 years of experience in brand marketing, or related experience in marketing strategy, marketing planning, marketing implementation, events which work within culture, influencer or energy-based marketing
  • Experience in sports industry and / or understanding in fashion and culture will be a plus
  • Effective communication skills (verbal and written, Chinese and English), with ability to simplify and orchestra the team
  • A collaborative team player who can partner with, and bring together different teams
  • Takes initiative to proactively identify internal & external opportunities for Women / Training campaign
  • Time management, multi-tasking & ability to prioritize work
  • Leadership skills to unite team under one shared vision
  • Creative & results-oriented, with the desire to seek & apply learnings


Interested parties please apply by your English resume with details.

NIKE is an equal opportunity employer - Personal data collected will be used for recruitment-related purpose only.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 11958

Apply Now

Email me about jobs like this

Not ?

Thank you

Other People Viewed

NA Merchandising Tools Manager

Portland Oregon United States Portland, Oregon, United States Merchandising
Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dre...

DSM - Business Planner

Shanghai Shanghai China Shanghai, China Supply Chain
Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dre...

Graphic Designer - Geo Express Lane

Hilversum North Holland Netherlands Hilversum, North Holland, Netherlands Design
Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dre...

Converse Digital Consumer Service Rep

Shanghai Shanghai China Shanghai, China Converse I
Converse is the story of a sneaker that started on the court and moved to the stage and street. We're a company ready for change and that's who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have ...

Nike Full-Time Athlete NFS US BOSSIER CITY

Bossier City Louisiana United States Bossier City, Louisiana, United States Retail Stores
Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dre...

Nike Factory Store - Specialist - Jersey Gardens, Elizabeth, NJ

Elizabeth New Jersey United States Elizabeth, New Jersey, United States Retail Stores
Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dre...

Job Alerts 

Not ?

Thank you

Apply Now

Email me about jobs like this

Not ?

Thank you