People, Person, Apparel, Clothing

Communications Manager, North America Nike Direct

Communications Manager, North America Nike Direct

Beaverton | Oregon | United States

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Communications, Marketing & Communications

Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

The Nike, Inc. Communications team develops, establishes and strengthens authentic connections with diverse audiences through the lens of innovation and sport. The team creates premium and innovative brand stories, builds and enhances corporate reputation and brand equity, and engages audiences such as consumers, media, athletes, investors, non-governmental organizations and Nike's own employees. The team focuses on information, inspiration and connection to accelerate the growth of Nike, Inc. Communications employees ignite conversations, envision the possibilities, and influence and deliver new levels of creative and strategic thinking to advance the brand around the world.
Description

The North America Nike Direct Communication team is a critical part of both the North America Communications and the Global Nike Direct Communications functions. It creates and drives communications for the North America Nike Direct retail business, which links our physical and digital retail experiences to deepen consumer relationships and create new ways to serve them. We enable a digital-first approach through physical retail; on Nike.com; across our suite of apps (Nike App, SNKRS, NRC, and NTC); through digital platforms and partnerships; with NikePlus member services and more.

The North America Nike Direct Communications Manager plays a key role in our strategy to drive the internal and external narrative for North America Nike Direct. This role leads our field communication strategy for store employees in the U.S. and Canada, including overseeing communication channel strategy, executive communications and content creation. It also supports with media and broad-reaching employee initiatives as needed, including media relations, comprehensive plans around store openings and issues management.

Responsibilities include:
  • Lead the overall strategy for informing, inspiring and engaging thousands of field employees in the Nike Direct Stores organization across the U.S. and Canada
  • Lead with vision and help create the future of field communications at Nike
  • Identify, lead editorial planning and channel strategy for and manage day-to-day of new and existing field communications channels
  • Offer communications expertise as consultant for key functions including store operations and consumer service teams
  • Promote the field rewards and recognition program through employee storytelling
  • Manage the day-to-day planning for the annual store manager conference, including creating messaging, executive communications planning, identifying and arranging keynote speakers, and overseeing logistics
  • Lead executive communications for key North America Nike Direct leaders
  • Support general communications initiatives as needed, including broader-reaching employee engagement and media events
  • Drive communications support around store openings and closures
  • Be a subject matter expert on our brick & mortar business, including having a strong awareness of brand activity
  • Know and understand our audiences, including regularly connecting across the organization to identify communications needs and visiting stores as needed

Qualifications
  • Bachelor's degree (minimum) in journalism, PR, English, communications, business, or related field required
  • 5+ years' professional experience in high profile corporate communications or public relations roles supporting globally branded organizations
  • Proven ability to communicate plans across a complex matrix on a corporate, regional and functional basis, including presenting before audiences of various sizes
  • Executing, writing, strategic planning and editorial management skills combined with speed, flexibility, and attention to detail
  • Proven ability to write for a variety of audiences, identify priority audiences and target communication appropriately
  • Experience initiating and driving the ideation process, contributing meaningful, innovative strategies to the business at concept stage
  • Experience helping to lead communications strategy for major events and across multiple vendor relationships
  • Deep understanding of both evolving consumer communications environment and digital landscape, including social media
  • On-the-ground media/PR experience with ability to communicate clearly as a company spokesperson both on and off camera
  • Experience with Microsoft Office Suite, in particular PowerPoint and Keynote preferred.
  • Strong written and spoken English required
  • Ability to travel, up to 20%
Preferred:
  • Knowledge of/experience in retail
  • Experience creating communications for a decentralized, remote-based workforce
  • Experience working on high-profile consumer brands
  • Knowledge of sports culture, footwear or apparel industry
  • High aptitude for creative thinking, balanced against bottom-line business needs
  • Ability to work collaboratively with others and develop consensus within diverse groups and with people at all levels within the organization
  • Ability to understand challenges or underlying concerns, share ideas, and develop effective responses, or elevate to higher management  . 


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 00436598

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