People, Person, Apparel, Clothing

Consumer Direct Sciences - Manager, Membership Analytics

Consumer Direct Sciences - Manager, Membership Analytics

Shanghai | China

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Retail Corporate

Nike, Inc. Retail Corporate is the backbone to stores around the world. A global network of teams - Finance, Human Resources, Talent Development, Marketing, Merchandising, Real Estate and Strategic Planning - direct the daily operations of Nike.com and the hundreds of Nike Stores and Nike Factory Stores. Retail Corporate teams share the same passion and energy for the brand as their in-store teammates, and it shows: Retail continues to be one of Nike's top areas of growth.
Description

About the team

This role sits in Consumer Direct Sciences (CDS) team in Nike Greater China. CDS is a growing team responsible for building and deepening a holistic view of Nike's consumers through data and analytics and applying those insights to inform the development of incredible digital content & experiences for our consumers

About the role

This role is a thought partner and analytics expert who connects with all relevant functions in driving GC membership offense, incl. Membership Program & Benefits Design, Financial Model, Marketing, Merchandising, Operation, Digital Platforms and Stores; provides data-driven, actionable insights to accelerate new member acquisition, increase member activeness and buying, and ultimately keep growing member life-time-value and driving a consumer-centric business growth

Responsibilities:  (% indicates share of effort within this role)

Prep ingredients (data) - 20% or below

• Work with global and local data engineers to ensure relevant datasets captures GC needs, incl. member data, transactional data and engagement data

• Follow-up with global and local data engineers to complete missing datasets to timely reflect new initiatives in GC

Do the cooking (analysis) - 50%

• Manage cadenced deliverables business reviews: weekly / monthly membership funnel and business impact across channels and platforms

• Provide ad-hoc analytics support: holistic recap about wins and misses in specific member activation (e.g. product, event, promotion etc.), based on all levels of analysis across transactional and behavioral analysis, across Nike experiences

• Identify and prioritize opportunities through tiering / clustering analysis

Serve the dishes (partner with internal users) - 30% or above

• Communicate findings and hypotheses with key stakeholders

• Translate data insights to actions and tactics in partnership with key stakeholders

• Work with key stakeholders to define what success should look like and align measurable goals leveraging existing benchmarks

Education:  degree in a quantitative field such as statistics, econometrics, applied math, behavioral sciences, economics, marketing etc.; advanced degree preferred

Experience:  minimum 5 years in applied analytics field, integrating and sharing analytics to business partners; examples are (but not limited to) marketing analytics, digital advertising technology or digital commerce

Skills:

• Passion for business analytics and working with large amounts of data with demonstrated ability to use data to influence decision making

• Proficient in SQL is a must; understanding of a statistical package (such as R, MATLAB, SPSS, SAS, Stata, etc.) and web analytics (Omniture) is a plus

• Strong understanding of advanced analytic techniques and applied statistics e.g. clustering, A/B testing etc. is desired

• Familiar with data sources, applications and tools in loyalty programs, CRM or targeted digital marketing domains

• Strong sense of ownership and accountability, proactive, self-motivated

• Excellent verbal and written communication skills are essential; good people acumen and interpersonal skills

• Ability to interpret and present advanced analytical methodology and results to non-technical audiences is a plus

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 11199

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