People, Person, Apparel, Clothing

Consumer Direct Sciences - WeChat Digital Product Analytics Manager (ETW)

Consumer Direct Sciences - WeChat Digital Product Analytics Manager (ETW)

Shanghai | China

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Retail Corporate

Nike, Inc. Retail Corporate is the backbone to stores around the world. A global network of teams - Finance, Human Resources, Talent Development, Marketing, Merchandising, Real Estate and Strategic Planning - direct the daily operations of Nike.com and the hundreds of Nike Stores and Nike Factory Stores. Retail Corporate teams share the same passion and energy for the brand as their in-store teammates, and it shows: Retail continues to be one of Nike's top areas of growth.
Description

The team:



Nike's Consumer Direct Sciences is a growing team responsible for building and deepening a holistic view of Nike's consumers through data and analytics and applying those insights to inform the development of incredible digital content & experiences for our consumers. This role will report to Measurement Science Senior Manager.

Overview:



We are looking for a Digital Product (WeChat) Analyst who has a deep passion for applying advanced analytic approaches, an eagerness to dig into the data, and a vision for turning data streams into a cohesive view of consumer engagement. The ideal candidate excels in a cross-functional teams and thrives in a fast-pace organization where there is an opportunity to meaningfully evolve the way Nike connects with its consumers through WeChat. In this role, you'll work as an analytics expert using consumer engagement data to identify opportunities to optimize our WeChat mini-program through understanding consumer behaviors.  You will have the opportunity to develop and execute quantitative consumer analytics to develop a deep understanding of our consumers and engagement.

Key responsibilities:

- Collaborating with digital product teams to define relevant strategic questions about user growth and engagement

- Leading the creation of a comprehensive view of relevant consumer behaviors, incorporating a wide variety of signals, data types, and sources

- Shaping research and analytic plans, developing appropriate quantitative methodologies, and driving the execution of digital product and consumer analytics from end-to-end

- Proposing, defining, and executing measurement strategies to translate business goals into KPIs

- I ntegrating qualitative & quantitative findings to define complete profile of digital consumer needs

- Participating in and injecting consumer knowledge across the digital product development lifecycle

- 5+ years' experience doing quantitative analysis on digital products or digital marketing experiences

- Experience working as an embedded partner to product management and technology teams

- Experience in or desire to act as team leader in prioritization and delivery of key analytics initiatives to business stakeholders

- Fluency in SQL (Hive, Impala) or similar experience in analyzing large structured and unstructured datasets

- Experience using analytics to understand digital consumer behavior and identify opportunities to accelerate growth

- Experience with a statistical package is a plus (such as R, MATLAB, SPSS, SAS, Stata, etc.)

- A history of using analytics to define and enable strategy within the digital product space: social (e.g. WeChat), ecommerce (e.g.Tmall) Apps etc.

- An understanding the current digital product landscape, particularly iOS and Android apps is a plus

- Strong communication and presentation skills

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 10436

Apply Now

Email me about jobs like this

Not ?

Thank you

Other People Viewed

MAINTENANCE TECHNICIAN - A shift

Saint Charles Missouri United States Saint Charles, Missouri, United States Manufacturing & Engineering
Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dre...

Administrative Assistant

Vietnam Vietnam Administrative Support
Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dre...

SENIOR PMO EXTRUSION

Saint Charles Missouri United States Saint Charles, Missouri, United States Manufacturing & Engineering
Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dre...

Sr HR Advisor (French Speaking)

Hilversum North Holland Netherlands Hilversum, North Holland, Netherlands Human Resources
Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dre...

Pasantia - Nike Direct

Argentina Argentina Argentina Argentina Retail Corporate
Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dre...

Store Coordinator

Paris Île-de-France France Paris, Île-de-France, France Administrative Support
Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dre...

Job Alerts 

Not ?

Thank you

Apply Now

Email me about jobs like this

Not ?

Thank you