People, Person, Apparel, Clothing

Converse Platform Marketing Manager

Converse Platform Marketing Manager

Shanghai | China

Converse is the story of a sneaker that started on the court and moved to the stage and street. We're a company ready for change and that's who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have been worn by rebels, rockers, rappers, artists, thinkers, and individuals. So that's why we hire individuals. So we're speaking the same language.

Marketing, Converse I, Converse

If You Get People, You're Our People

Sure, there's a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You're the one that shows them we're the same. You're the connector.
Description

Key Responsibilities

Platform marketing planning: support line manager to develop a strategic, holistic and result-driven marketing plan to power up digital and accelerate the business growth of Tmall

Platform partnership : pitch and manage innovative platform programs to increase brand awareness, acquire customers and ultimately drive sales

Content marketing

o Weitao management: maximize fan acquisition and build strong connection with fans through weitao

o Content creation: partner with marketing and e-commerce to create assets and contents that can elevate consumer experience and optimize conversion on Tmall

o Content channel optimization: manage content agency to increase traffic and conversion in platform content channels

Performance marketing: consistently plan, supervise and track in-site media investment to reach and convert right consumers with excellent ROI

Cross function collaboration : work closely with e-commerce, marketing and merchandising team on cross functional projects 

Budget Management: Supervise ecommerce marketing budget plan & allocation and make every expense efficient.

Monitoring & reporting: Keep monitoring all e-commerce activities results and KPI and adjust when necessary; Monitoring industry trends, best practice and competitor activities.

Other duties as assigned

• Minimum of 5 years of work experience with 3 years' of Tmall platform marketing experience

• Extensive experience with and deep understanding of Alibaba ecosystems.

• Solid capability to create Ecommerce marketing strategy and plan.

• Strong analytics skills, good at numbers.

• Excellent presentation, communication and influencing skills.

• Proactive, practical and hands-on approach.

• Fluent in English, written and spoken.

Converse is more than a company; it's a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we're different.

Job ID 11031

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