People, Person, Apparel, Clothing

Director, Member Experience EMEA

Director, Member Experience EMEA

Hilversum | North Holland | Netherlands

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

From our flagship website and five-star mobile apps to social media, digital marketing and the retail store experience, our teams at NIKE Digital are reimagining how design and technology meet to serve consumers more directly and personally. We invest in cutting-edge technologies and work with the most creative people in the world. Our teams are innovative, diverse, multidisciplinary and collaborative, taking technology into the future and bringing the world with it.

NIKE Membership is a new team formed in the last 6 months in response the business putting Members and the Membership at the centre of the business plan. Building unbreakable Membership Relationships is our core focus, with the purpose of supporting Members in the pursuit of their sport, to Make Sport a Daily Habit.

WHO ARE WE LOOKING FOR?

We are in search of a leader to join the EMEA Membership team in the newly created role of Director, Member Experience. You will have expertise in developing Membership propositions that deliver seamless and powerful experiences for Members throughout all the program touchpoints, consistently and at scale, that Members value and respond to.

You will have worked extensively in cross functional teams and be a natural influencer, able to build strong relationships, create a shared vision, inspire collaboration and drive change with momentum.

We want someone with a deep understanding of the consumer, able to interpret consumer insights and research to design and deliver solutions and propositions that drive the behavior we seek. You will know how to manage the Member journey from acquisition to onboarding, through to early habit formation and engaged retention.

You enjoy working in a fast paced and complex environment, with the desire to be at the center of a massive transformation in NIKE's Membership offense.

WHAT WILL YOU WORK ON?

You will be responsible for Member experience excellence throughout Nike Membership. You are looking at the end to end Member experience, across the full Member lifecycle, spanning their entire relationship with Nike including products, content, activity and community. This role requires you to deliver Member led propositions, working across the business to influence management teams and business unit champions to provide Members with seamless interactions and mutual value creation, in which the Member is empowered to meet their sporting ambition to the mutual benefit of them and NIKE. As Member expectations evolve, this role will drive ongoing alignment to maximize Member lifetime value growth.

WHO WILL YOU WORK WITH?

Membership is at the centre of the NIKE business strategy, so you will be required to work with the whole of the EMEA business and your Membership counterparts in Global and other Geographies.

WHAT YOU BRING TO NIKE

  • 7+ years of Membership, Loyalty or CRM Marketing experience
  • Proven track record of member-centric proposition development and hands-on delivery
  • Evidence of consumer insight led decision making
  • Able to build the strategy, plan the delivery and execute
  • Demonstrate the ability to create collaboration, manage diverse opinions and find synergy, driving momentum and change
  • Deep understanding of the landscape of membership programs and the drivers of commercial and operation success

#LI-EMEA

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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