People, Person, Apparel, Clothing

Director of Product, Growth Product Management

Director of Product, Growth Product Management

Beaverton | Oregon | United States

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

From our flagship website and five-star mobile apps to social media, digital marketing and the retail store experience, our teams at NIKE Digital are reimagining how design and technology meet to serve consumers more directly and personally. We invest in cutting-edge technologies and work with the most creative people in the world. Our teams are innovative, diverse, multidisciplinary and collaborative, taking technology into the future and bringing the world with it.

The Nike Digital team delivers what only Nike can do: unlock seamless access to products, services and tools to make athletes better. Forty years of insights from the world's greatest athletes inform their work. The Nike Digital team powers Nike's global community that provides unparalleled access, benefits and services to athletes of all levels. Whether it is Nike.com, Nike+ mobile applications, digital brand experiences or consumer interactions, the team helps athletes stay motivated, challenged and connected. At Nike, you get in by being the best player, you stay in by being the best teammate. We are in it to win it together, even if we stumble along the way. Making history is no easy task, but as a team, we are unstoppable.

As a Director of Product Management at Nike, you will lead the creation, improvement and growth of world-class digital experiences. You will help define and execute the product vision and strategy, manage the end-to-end lifecycle of a product, and help identify market opportunities. You will define and execute a thorough roadmap and product priorities based on a strong understanding of consumer needs, insights and an even stronger handle on in-depth data analysis.

Working within Growth Product Management, you will be a leader who effectively organizes resources appropriately to achieve business objectives. Leading through influence, you will partner with executives across multiple functions to develop a cohesive product strategy, product roadmap, and ensure successful business outcomes. Above all, you will embody the principals of product management while being a constant champion for our consumers.

Key Responsibilities:
  • Leadership: Set the strategic direction for our largest consumer products while developing a product roadmap in partnership with other Nike business stakeholders.
  • Management: Lead multiple product pods, each composed of multidisciplinary teams, with direct management over multiple product managers at all levels. Enable teams to be successful by removing obstacles and developing strategic relationships throughout the business.
  • Product strategy and vision: Create and effectively champion a data-driven and market-informed product vision and strategy that works in concert with the greater Nike strategy. Identify the strategic product implications and opportunities resulting from major corporate strategies and change initiatives.
  • Product lifecycle management: Manage the end-to-end lifecycle of complex products from conception through launch. Strategize and execute on growth initiatives in operating live products.
  • Product roadmap definition: Develop a product feature and release roadmap based on business targets, in-depth data analysis, and a clear understanding of consumer needs.
  • Prioritization: Effectively design project plans based on priorities, setting clear/measurable objectives and deploying team resources appropriately to achieve business goals
  • Product Specifications: Write and consult on complex product specifications while accounting for design challenges and external dependencies
  • Analytics and Experimentation: Develop and measure product KPIs, derive key insights, and devise and execute experiments and multivariate tests to find product solutions.
  • Collaborate: Partner with Engineering, Creative and Program Management leaders throughout completion of milestones while connecting with brand marketing and analytics teams to deliver optimal results.
  • Raise the Bar: Promote cross-team and cross-organizational knowledge sharing through multiple forums (e.g., user groups, tech talks, design reviews, internal blogs).


  • Minimum of 5-7 years of experience in product management; consumer mobile or web product experience required.
  • Exceptional data analytics skills
  • Clear, concise and persuasive communication style that compels to action
  • Ability to lead high performing, cross-functional teams
  • Ability to create product deliverables such as wireframes, prototypes, and requirements specifications
  • Experience managing live mobile app or web experiences with multivariate testing
  • Experience managing priorities with third party vendors and key partners. Comfortable making build versus buy recommendations based on industry knowledge
  • Outstanding written/oral, organizational, analytical skills, and attention to detail
  • Ability to provide clear direction, set measurable goals and give insight on industry trends
  • History of making challenging tradeoffs in establishing product priorities that have required sophisticated analyses and challenging negotiations.
  • Strong project management skills and ability to present work to executive stakeholders
  • Strong passion for creating engaging, compelling fitness and sports user experiences
  • Previous start-up, social networking and/or software consulting experience a strong plus
  • Comprehensive understanding of the market landscape, both through a technology and competitor lens
  • History of developing and growing product management talent through challenging situations
  • BA/BS degree required, MBA preferred


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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