People, Person, Apparel, Clothing

Director of Product, Nike Direct Retail & Network Products

Director of Product, Nike Direct Retail & Network Products

Beaverton | Oregon | United States

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

From our flagship website and five-star mobile apps to social media, digital marketing and the retail store experience, our teams at NIKE Digital are reimagining how design and technology meet to serve consumers more directly and personally. We invest in cutting-edge technologies and work with the most creative people in the world. Our teams are innovative, diverse, multidisciplinary and collaborative, taking technology into the future and bringing the world with it.

As Nike's Director of Product, Nike Direct Retail & Network Products you will lead the vision and creation of physical + digital experiences for athletes worldwide. You have a passion for bringing these two worlds together to create an experience distinct to Nike, while also eliminating friction points for our consumer and athletes that can be not only felt but measured.

As part of the Retail & Network Products team, you will create an inspiring vision and long-term strategy for the Nike App at Retail, developing a portfolio of consumer-facing products and services that make a substantial impact to our consumers and the business. The Nike App at Retail team focuses on leveraging our leading mobile commerce app to resolve friction and create distinction for consumers shopping in our stores.

You can clearly articulate the most optimal retail consumer journey, considering both the operational and physical dependencies required. You'll own all aspects of a product, from discovery to launch, and are comfortable rolling up your sleeves and getting into the execution details to ensure the experience is right. You constantly measure and look for ways to improve our Nike Direct experiences and take action.

You will lead and run multiple product squads and provide direction for leaders across product management, program management, engineering, design, consumer insights & analytics, and quality assurance. You are a strong people manager, motivating, delegating and coaching teams to be high-performing and passionate about their products.

You are a great collaborator - you will proactively build trusting relationships across the Nike Direct organization, including functional partners and geography teams. Key internal partners include Nike Direct store design, training and operations, marketing/retail brand, membership, and retail innovation. You can bring these individuals along and align on the overall roadmap prioritization - they see you as a thought partner and subject matter expert on all things Nike Direct in retail. You help senior leadership and your business partners understand the benefits and impacts from experiences in stores.

Working within a larger product team, you will be a leader who effectively organizes resources appropriately to achieve business objectives. You will also partner with executives across Nike Direct to develop a cohesive product strategy, product roadmap, and to ensure business objectives are met and exceeded.

Above all, you will be a constant champion for the needs of our consumers.
Key Responsibilities:
  • Product portfolio strategy and vision: Create and effectively champion a data-driven and market-informed product vision and strategy that puts our consumer and athlete needs at the center.
  • Leadership: Set the strategic direction for our consumer and athlete experiences in retail. Be an advocate your product; articulate the consumer and business value to all levels of the organization. Develop compelling presentations and prototypes to communicate your product story. Develop and nurture successful relationships with senior Nike leadership.
  • Product roadmap definition: Develop a product portfolio roadmap based on a clear understanding of consumer needs and in-depth data analysis. Articulate clear value drops and how they impact our consumer and athlete. Drive and prioritize the product portfolio in partnership with other Nike Direct teams and stakeholders.
  • Management: Lead multiple product squads, each composed of multidisciplinary teams, with direct management over multiple product managers at all levels; hire and retain the best product talent.
  • Product lifecycle: Lead teams through the end-to-end lifecycle of complex products from conception to implementation, ensuring the right market fit and growth plan. Manage delivery challenges and define physical retail pilot/rollout strategies. Make thoughtful decisions on the fly, constantly clearing roadblocks to getting your products live.
  • Stakeholder Management: Collaborate with both digital and functional teams to bring your product to life. Key partners include Store Design, Training & Operations, Marketing/Retail Brand, Membership, and Retail Innovation. Remove obstacles and help the team navigate and align the organization to optimize success.
  • Analytics and Experimentation: Develop and measure clear product KPIs, derive key insights, and devise and execute proof-of-concept executions to learn. Develop metrics to measure success and ensure ability for on-going monitoring of post-launch results through analysis and reporting.
  • Industry Analysis: Continuously monitor and share emerging technology trends, competitive experiences and best-of-breed physical + digital executions.
  • Culture & Drive: Help build a product culture based on data-driven decisions. Work with leadership and business teams to derive consumer analytics and insights strategy for all product experiences. Positive energy and relentless drive - inspire and encourage teams and partners to press forward. Never stop.


  • Seasoned product leader with 7+ years of product background managing a product portfolio of digital experiences. Proven success stories in leading end-to-end the launch of multiple customer-facing digital products with measurable outcomes. At least 3 years bringing digital experiences to life in a physical retail environment.
  • Demonstrated ability to lead high-performance, cross-functional product teams for a minimum of 5 years.
  • Demonstrated success working with various, cross-functional, internal and external groups to deliver meaningful results on time and on budget with limited direction. Examples of successful working relationships and processes with engineering, design and product teams.
  • Shown ability to develop, communicate and gain consensus on a product roadmap for a customer-facing product, digital product. Strong communication and "story-telling" skills - ability to articulate a vision or concept in simple terms to a broad audience at every level.
  • Experience handling priorities with key partners and third party vendors.
  • Strong analytical skills with supporting examples of using metrics in all aspects of the product lifecycle. Exceptional data analysis skills.
  • Experience thriving in a fast-paced, high growth environment. Results-driven with the ability to anticipate needs, innovate, and multi-task. Nimble and flexible with regards to changing priorities & business needs.
  • An assertive, direct communication style, with the ability to inspire and motivate others across the company. Collaborative, energetic and hands-on team player.
  • Strong passion for creating engaging, compelling retail experiences for consumers and store athletes.
  • BA/BS degree required, MBA preferred.


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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