People, Person, Apparel, Clothing

Editor in Chief

Editor in Chief

Shanghai | China

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Marketing

Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
Description

Job Overview:

Editor in chief drives Editoiral Content Strategy as part of a tight marketing, creative, analytics and production squad and is responsible for ideating and briefing seasonal editorial concepts and stories for digital platforms, store experiences and events.

Standard markers of excellence are a given: success in past jobs, intellectual curiosity, dynamic thinking. But those are just the cost of entry. You should be a self-starter and an early adopter. Be able to connect the dots between culture and commerce, and see the common ground between a brand and its consumers. Have relentless tenacity in the face of obstacles, and total integrity in the work you produce and the way you do it. As hard as you work, you keep things fun for yourself and the team.

What you'll do:




Represent the function of editorial marketing , including articulating and evangelizing the mission of the team with marketing and cross-functional partners.

• Create and drive master editorial plan for your category that delivers against category marketing and editorial strategy.

• Concept and direct culturally-relevant, consumer-centric, brand editorial stories .

• Inspire creative teams through seasonal editorial concepts.

• Direct and protect the Nike editorial voice in all work.

• Serve as a storytelling resource within Brand Marketing.

• Actively engage cross-functional teams including Digital Marketing, Retail Marketing, Consumer Insights and Brand Creative to continually improve on Editorial Strategy.




What you'll need:




Minimum 10 years of experience in a senior editorial, content marketing, brand marketing or related creative field.
  • Deep interest in sport, sport culture and the lifestyle of sport.
  • Great at both speaking and written English and Chinese.

• Ability to work within constraints and stay current with changing technology and trends

• Strong understanding of how data can help inform creatives and ability to analyze and apply data for metrics-driven results.

• Strong knowledge of editorial photography, design and video/film

• Thorough understanding of interactive communication, processes and user interface design for online products.

• Ability see to stories and angles where others don't.

• A natural tendency to thrive in team settings.

• Ability to work well on a matrix organization

• Excellent interpersonal skills and a great collaborater.

• Proven track record of leading projects from concept to completion, applying best practices with the ability to prioritize and creatively problem-solve.

• Demonstrate relentlessly high standards, fostering passion, integrity and energy.  Ability to communicate effectively and efficiently with a high degree of collaboration and influence

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 12049

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