People, Person, Apparel, Clothing

EKIN Specialist, Japan

EKIN Specialist, Japan

Tokyo | Japan

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Marketing

Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
Description

About EKIN

Phil Knight is the first EKIN to the company. In the beginning stages of the company, he went to Track & Field events and talked directly with coaches and athletes*. He listened to them and come back with information and products to help improve their performance. His personal interaction was something no one else in the industry was doing at that point in time.  As a result, NIKE rapidly built a grass roots reputation toward the company as being really taking care of athletes*.

In 1980s, NIKE growth start being accelerated, and we became a big company. In order to keep the grass roots culture alive, the EKIN program was created. During this time, an EKIN was an appropriate name for a person who knew NIKE inside and out, backwards and forwards. They became known as "road Warriors" as they hit the road with passionate sense of mission; literally talking about NIKE with anyone who would listen. They developed "clinic" presentations for retailers that showcased the technical innovation and performance advantages of NIKE product. Retail education continues to be the primary focus for the EKIN program.

EKINs as they were from the birth of the program to present day, exist to always put the end first. TO EDUCATE and INSPIRE through the stories of Nike product innovation.

To always stay connected and be eyes and ears for NIKE.

To Listen. To Watch. To Learn.

Global, yet the same time: Small, Local and Personal.

On the Court, Tracks, Field, and Retail Floor.

We serve Athletes, Our Consumer.

They are why we exist.

About the role

At Nike we see EKIN as a source of our core DNA and as an engine of competitive advantage.  As our EKIN specialist, you will play a critical role in supporting corporate brand vision that we serve athletes* with best of Nike. This position exists to help develop tools and strategies to drive sell through of Nike products through retail in-store and offsite training programs and digital platforms. Evangelization of Nike's brand and product stories by means of personal consumer experiences and providing local qualitative marketplace insights.  As well as, to be an ambassador of Nike heritage and values within both EKIN network and the community at large. 

EKIN specialist will also be responsible for the adaptation and implementation of the seasonal directives ensuring comprehensive, high-level consumer education practices across all categories. With a sharp focus on consumers, the EKIN specialist will collaborate with Category Brand, Retail Brand and Account Marketing to ensure product knowledges, experiences and services are implemented. Responsible for driving a culture of premium service as a foundation among all retail athletes. A brand ambassador.

Responsibilities: 
  • Develop and manage the execution of athlete trainings including, but not limited to, EKIN university/camps, in-store clinics, new door openings, Ambassador trainings and brand events in key stores and environments with category experiences within the Territory
  • Be a strategic partner in the planning and execution of athlete recruitment and trialing for store openings, remodels and events and ensure highest level of service standards.
  • EKIN as Nike's trusted voice: manage and monitor Territory executions and facilitate recaps, feedback and insight process with Territory and Geo EKIN team.
  • Collaborate with Geo EKIN team to contribute to the development of consumer education strategies to ensure Territory teams have adequate knowledge of training standards, techniques and receive relevant tools to drive programs within Territory.
  • Be a strategic partner with Geography teams, Territory management and other key business partners to set category and channel/account focus that is reflective of Territory priorities. Ensure marketplace plans and execution supports overall Brand/Category strategy and direction. Maximize opportunities to connect with sales associates and consumers to collect product and initiative wins/feedback.
  • Develop and drive strong presentation and training skills within the team
  • Collaborate with Geo EKIN team on the development of EKIN seasonal plan and strategies. Collaborate with Territory Nike Direct team (Product Training Captains) on training modules and training plans.


Qualifications
  • Requires a Bachelor's degree and ideally a  5 years+ directly relevant work experience.  Past sport or retail experience is preferred - recognized as expert in company & industry.
  • Proficiency in both English and Japanese - requires native level Japanese and business level English (e.g TOEIC 800+).
  • Familiar with the Japan geography, marketplaces, sports scene and consumers. 
  • Demonstrates strong communication ability by adapting communication style to difference audiences.
  • Ability to coordinate, guide, and communicate information clearly and with passion and confidence. 
  • Effective time management skills required with a strategic planning mindset. 
  • Passion for sports and the Nike brand, as well as the service. Strong team player committed to the Nike team and culture to create a difference. Also requires a deep understanding of Nike culture, history and products.
  • Demonstrates strong results orientation; achievement motivated.  Demonstrates ability to solve problems creatively.  Open to new ideas and suggestions, adapts quickly to new ideas and structures. 


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 12605

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