People, Person, Apparel, Clothing

Global Retail Brand Director, Basketball

Global Retail Brand Director, Basketball

Beaverton | Oregon | United States

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

As the Retail Brand Category Director, Basketball , you will lead the orchestration of the holistic and connected consumer journey for stores globally. You will be responsible for setting and leading the seasonal offense for Nike Direct Stores and driving a new era of consumer led storytelling powered by insights and you will drive omni-channel consumer experiences leading with experience and activity, powered by categories and product. You will be the global conduit and connector of best in class retail experiences that ultimately inspire, empower and serve the geographies, territories and key cities.

Responsibilities

  • Develop category strategies for the omni-channel journey at Nike Direct Stores through an intentional and integrated offense powered through the category game plan process (seasonal planning process).
  • Drive distinction through authentic category and brand moments, product storytelling and member experiences that connect across innovation, sport and culture.
  • Lead the development of the holistic product storytelling journeys against Brand Defining, Category Defining & Editorial stories leveraging principles and approach to harmonize storytelling and retail experiences.
  • In partnership with Retail Brand Concepts, Stores Marketing and Visual Merchandising & Styling teams, develop and drive an in-store member first strategy through the lens of category / mindsets.
  • Partner with Stores Marketing to develop and drive fully integrated seasonal activation plans that provide elevated experiences to consumers and drive traffic to stores.
  • Deliver the category journey across multiple seasons aligned to the brand voice and defined seasonal KPI's.
  • Inspire, empower & serve geos with strategies, tools and guidance focused on enabling flawless execution for Nike Direct priorities.
  • Proactively partner to capture & apply consumer first, data driven retail insights.
  • Probe and mine capabilities and foster a test and learn mindset that informs future strategies.
  • Lead and drive global best practices and standards. Capture and deploy geo and city key learnings for broader scale
  • Leverage and apply geo and city insights to inform future strategies to dominate key cites and doors.
  • Lead and develop a world class global team with a focus on unleashing creativity & maximizing human potential.
Core Competencies
  • Creates the Future - Thinks creatively and recognizes new innovative and solutions for the organization and business.
  • Develops Functional Plans - Crafts business and technical rationale impacting resource allocation, program and project direction.
  • Delivers Results - Proactive, accountable & goal-oriented, turning strategy into action, managing multiple projects on various levels with different and converging timelines.
  • Makes Good Decisions - Is well informed and balances the art and science of decision making to drive results. Key skills include: business analysis and financial management, risk taking, problem solving.
  • On-going Delivery - Develops and leads projects and program delivery, leveraging pilots to effectively scale significant and complete solutions to achieve milestones and objectives.
  • Communicates Effectively - Strong ability to communicate across multiple organizations at all levels.
  • Change Agent - Excels at embracing and managing with flexibility and patience.
  • Fosters Consumer and Customer Commitment - Relentlessly curious and knowledgeable about the consumer and their world.
  • Develop talent, teamwork and diversity - values team, ensures objectives are clear and collaborates to ensure team success. Coaches to help others achieve their personal best.
  • Communicates Effectively - Requires strong ability to communicate across multiple levels of the organization.
  • Lead & Influence Others - Leads with confidence and demonstrates credibility and reliability.
  • Consumer Obsessed - is relentlessly curious and knowledgeable about the consumer and their world and is inspired to serve athletes*


WHAT YOU BRING TO NIKE

  • A Bachelor's degree in a related discipline (Marketing, Visual Merchandising, Communications, Merchandising, etc.)
  • 8+ years work experience in the following (or a combination of): Retail Marketing, Visual Merchandising, Retail Space Planning, Event/Experience Design
  • 2 additional years required in lieu of a degree
  • In-depth knowledge of the Global Marketplace with an understanding of the competitive market, consumers and retail trends
  • Prior management experience leading projects and a team
  • Prior experience in the fashion or sportswear industry
  • High-level thinker with strong attention to detail and commitment to excellence
  • Excellent oral and written communication skills including meeting facilitation
  • Multi-tasking capabilities, with ability to project manage and/or work on a variety of different projects and workstreams at one time
  • Strong people skills, diplomacy and collaborative spirit
  • Ability to learn and adapt quickly and work in a constantly evolving environment, making judgment calls and shifts as needed
  • Capable of understanding challenges or underlying concerns and develop effective responses or elevate to higher management
  • Affinity for sport, fashion and retail
Technical Skills/Programs
  • Proficient in Keynote & PowerPointO
  • Knowledge of Adobe Suite





NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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