People, Person, Apparel, Clothing

Internship - Converse Public Relation & Influence

Internship - Converse Public Relation & Influence

Paris | Île-de-France | France

Converse is the story of a sneaker that started on the court and moved to the stage and street. We're a company ready for change and that's who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have been worn by rebels, rockers, rappers, artists, thinkers, and individuals. So that's why we hire individuals. So we're speaking the same language.

Converse I, Converse, Converse Internships
Description

Support PR Manager with a clear vision based on a deep knowledge of the key targets. Assure a solid Brand presentation towards demanding consumers and influencers. Provide coordination between RBM (Converse Fr+PR agency), Merchandising and Sales. Contribute in ensuring a seamless communication within the EMEA & Global teams

KEY JOB ACCOUNTABILITIES

Consumer and competiton insights

o Deep understanding of the key consumer targets

o Continuously provide manager with clear consumer insights & market updates

o Stay connected to the sneakers, music and arty world in Paris

o Be the consumer and marketing expert knowing and anticipating trends

o Attend Events and visit Retail frequently enough to gather insights for future actions and track execution of energy marketing programs.

o Keep an eye on competitors brands to study their activations and product launches 

Business Management:

o Execute a strong strategy by consumer type. 

o Engage with the consumer by category to ensure targeted programs are driving brand strategies with the consumer. Conso insights ( eg : interview with consumers) 

Brand Management / Functional Excellence

o Handle on an ongoing basis the relationship with the PR agency

o Support PR agency and entertainment team in implementing local tactical programs, based on tangible consumer insights and/or communication opportunities.

o Foster and cultivate relationships with the key France consumer media and provide assistance to media & entertainment enquiries either directly or through the agency

o Build and lead an adequate influencers and editors network, following the brand strategic objectives

o Project PR events ( Nourrish PR agency and team with ideas to entertain editors ( storytelling / events ...) 

o Execute and implement a Seeding strategy towards key Parisian crowds. 

o Develop and implement a seeding tool to handle seeding stock @Faubourg

o follow up on PR budget. 

o Follow up on suppliers payments execution

o Key knowledge on French Media Landcape

Drive Pipe Alignment and Initiatives Coordination 

o Execution of initiatives in the France PR & Energy marketing plan and ensure that all activities deliver against Converse strategy 

o Lead a correct flow of communication and implement the correct processes to share informations and recaps internally

o Share weekly / monthly PR highlights globally and internally in an innovative way ( more on style than content cf NIKE tools when they share internal reporting ) 

Strategic Planning:

o Contribute in creating powerful stories that enhance the brand's connection with consumers.

Qualifications
* Past PR/Comms fashion, consumer or lifestyle industry, communications or magazine/editorial experience is required
* Motivated individual with excellent organizational skills and can excel in a fast-paced environment
* Computer proficient with knowledge of Power Point, Keynote, and Microsoft Office is an absolute must,Photoshop is optional
* Strong understanding and aptitude to find creative and pro-active approaches to projects
* Ability to manage multiple projects simultaneously and prioritize
*Good knowledge of media landscape with a focus on digital platforms. Social networks understanding is also necessary. Knowledge and sensitivity in music, art, culture is also a plus.

Converse is more than a company; it's a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we're different.

Job ID SRC07052019IS

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