People, Person, Apparel, Clothing

Media Data Scientist

Media Data Scientist

Hilversum | North Holland | Netherlands

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Retail Corporate

Nike, Inc. Retail Corporate is the backbone to stores around the world. A global network of teams - Finance, Human Resources, Talent Development, Marketing, Merchandising, Real Estate and Strategic Planning - direct the daily operations of Nike.com and the hundreds of Nike Stores and Nike Factory Stores. Retail Corporate teams share the same passion and energy for the brand as their in-store teammates, and it shows: Retail continues to be one of Nike's top areas of growth.
Description

The Marketing Science team at Nike orchestrates a multi-disciplinary analytics offense in support of Nike Direct Marketing and Integrated Media teams, proactively identifying opportunities to maximize marketing effectiveness and efficiency, optimize targeted activations and measure membership impact across EMEA business (39 countries).

As a Media Data Scientist, you will be a part of the Media Science sub-team within Marketing Science. You will be at the heart of our paid media business and will help the Media team make decisions that will drive performance, directly leading to the accomplishment of annual business goals. By leveraging SQL, web, and other data analysis tools (R, Python, Tableau), you will produce advanced analysis leading to actionable insights for use by the Media team. You will support forecasting, incrementality and other forms of testing (for example, bidding strategies, audience segmentation, LTV) within search, display and affiliates teams. This position requires a high-energy, self-motivated individual with excellent written and verbal communication and storytelling ability backed by strong data science skills. To succeed in the role, you will need to be attentive to detail, willing to constantly learn and be curious.

The Media Science team works closely with the Integrated Media team. As a Media Data Scientist, you will have the opportunity to work with a wide number of stakeholders. This includes the teams managing Search, Display and Affiliates for EMEA, and agencies involved in the execution. This role offers a unique opportunity to have an impact on a large scale and grow both personally and professionally. 

Responsibilities:

  • Perform in-depth analyses in media attribution, incrementality/ lift analysis, A/B testing, lifetime value, marketing mix modelling and other online marketing related fields
  • Look for business growth opportunities in the data, craft persuasive stories and visuals to help make better data-driven marketing decisions.
  • Actively partner cross-functionally to develop and execute a Learning Agenda, focused on applying  advanced  analytics  and  experimental  design  (A/B  and  multivariate  testing)  to answer strategic questions about audience, content and consumer behavior.


#LI-EMEA


Qualifications
  • Background in a related field such as Marketing, Statistics, Econometrics, Applied Math, or Behavioral Sciences Research
  • Advanced degree in a quantitative related field is a plus
  • Strong fundamentals of online marketing. Advanced knowledge of search marketing (both SEM and SEO) and familiarity with DoubleClick and/or Search Ads 360, best practices & current trends in paid media would be a strong advantage
  • Approx. 2-4 years of relevant data science experience
  • Advanced SQL command, strong Python or R (or any other statistical programming language) experience are a must have
  • Proven ability to deal with large amounts of un-organized data, great team and communication skills, positive attitude, and strong motivation to learn
  • Tableau and/or Web analytics tools (Adobe Analytics or Google Analytics) would be considered as an advantage


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 00424350

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