People, Person, Apparel, Clothing

MEMBER BENEFIT PLANNING & MESSAGING, SENIOR MANAGER

MEMBER BENEFIT PLANNING & MESSAGING, SENIOR MANAGER

Shanghai | China

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Nike+

The Nike+ team delivers what only Nike can: unlocking seamless access to products, services and tools to make athletes better. Forty years of insights from the world's greatest athletes inform their work. The Nike+ team powers Nike's global community that provides unparalleled access, benefits and services to athletes of all levels. Whether it's Nike+ mobile applications, digital brand experiences or consumer interactions, the team helps athletes stay motivated, challenged and connected.
Description

BENEFITS PLANNING

WHAT THEY DO:

• Coordinate, track and optimize member benefits across our

platforms and key member segments

WHO THEY ARE:

• Excellent planners capable of working cross-functionally

• Our in-house expert on Nike Membership E2E Process & Operations

• Knowledgable in segmentation strategy to ensure benefits are

properly planned across all key segments and channels

WHAT THEY DELIVER:

• Maintain "One source of the truth" when it comes to Unlock planning

• Coordinate monthly briefing of Unlocks to all key functions

• Owner of E2E Membership Gameplan Process

WHO THEY WORK WITH:

• Membership Benefits Program Managers - to aggregate the

Unlock and Member Benefit plans across all types

• GCK - to align segmentation and audience selection planning

• Digital Creative & Ops - to brief in Unlocks and problem solve any

issues during E2E process

• Digital Brand & Content Planning - to drive visibility of latest

Unlock planning calendar

MEMBERSHIP MESSAGING




WHAT THEY DO:

• Oversee the evolution of membership messaging guidelines, visual

center and membership marketing initiatives

WHO THEY ARE:

• Experts in Member Benefit communication strategy and member

journey mapping across retail and digital

• Knowledgable regarding Nike's brand communications

WHAT THEY DELIVER:

• Clear communication strategy for the benefits of NikePlus across

touchpoint and key journeys

• Guidance and input on Unlock communication and Membership VC

WHO THEY WORK WITH:

• Digital Creative - to collaborate on various Unlock communications

• Brand Design - during quarterly / annual refresh of any VC work

• Brand Comms - to collaborate on Member Benefit communications

• Digital Brand & Content Planning - for guidance as needed

  • Strong communications skills in both Chinese and English
  • Experience in working in a cross-functional matrix platform
  • CRM/loyalty marketing planning experience with track record


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 12222

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