People, Person, Apparel, Clothing

Member Growth Manager

Member Growth Manager

Shanghai | China

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Nike+

The Nike+ team delivers what only Nike can: unlocking seamless access to products, services and tools to make athletes better. Forty years of insights from the world's greatest athletes inform their work. The Nike+ team powers Nike's global community that provides unparalleled access, benefits and services to athletes of all levels. Whether it's Nike+ mobile applications, digital brand experiences or consumer interactions, the team helps athletes stay motivated, challenged and connected.
Description

  • Developing membership related reporting for all digital and offline touchpoints;
  • Creating & operating frameworks to evaluate the performance of each type of member benefits NIKEPLUS offers to consumers
  • Quantifying the return on opportunities to drive consumer-focused business growth


  • Defining evaluation frameworks and hurdles to ensure benefit scalability, profitability and alignment with the long-term membership plan
  • Support in overall business planning and budgeting for overall membership operation cross different cadences.

Success for this role requires the establishment of a best-in-class membership program, driven by a strong understanding of both consumer connectivity and profitable growth.

But beyond the core responsibilities, this role must also be a key contributor to the evolution of Nike's business model and the acceleration of the Consumer Direct Offense.

  • 5-8 years relevant work experience with educational background in Marketing, Economics, Finance, Business Strategy, or Statistics related disciplines
  • Experience conducting analysis on consumer data both digital & offline
  • Experience applying behavioral economics in subscription or member-centric business models
  • Experience developing economic analysis on customer experiences, digital products and membership-related benefits
  • Experience creating and disseminating decision support & reporting tools to the business community
  • Experience with running A/B testings for various consumer driven campaigns or initiatives


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 12323

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