People, Person, Apparel, Clothing

Nike App Director, North America Digital Brand

Nike App Director, North America Digital Brand

Beaverton | Oregon | United States

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Marketing, Marketing & Communications

Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

The Nike, Inc. Communications team develops, establishes and strengthens authentic connections with diverse audiences through the lens of innovation and sport. The team creates premium and innovative brand stories, builds and enhances corporate reputation and brand equity, and engages audiences such as consumers, media, athletes, investors, non-governmental organizations and Nike's own employees. The team focuses on information, inspiration and connection to accelerate the growth of Nike, Inc. Communications employees ignite conversations, envision the possibilities, and influence and deliver new levels of creative and strategic thinking to advance the brand around the world.
Description

the brand vision, positioning and strategy to bring best in class brand experiences to life for our most personal and fastest growing platforms. As part of Digital Channel Marketing Team, your mission will be focused on creating experiences centered on a 365 lifestyle of sport. You will be a key contributor into a multi-pronged Nike Direct digital marketing strategy that crosses teams throughout the organization with direct collaboration and alignment with our geographies.

This role will handle the development and execution of specific strategies for Nike App focused on ways to drive new levels of engagement and member retention surrounding our most active and highest value Nike members. You will look to shape, grow and serve an active member base by helping define and deliver holistic experiences and services that keep them engaged. Key deliverables include consumer journey strategy, digital marketing roadmap, content programming & best practices, test/measurement plan and owning pilots for new marketing capabilities. 

This role requires a strategic mindset demonstrated through innovative digital thinking and expertise to drive key decisions that move the platform and brand forward. We're looking for a demonstrated digital marketer who is creative, collaborative, and eager to develop. A leader of inspiration who can a unite team around the North America brand vision & Nike App channel strategy. 

Responsibilities:
  • Accountable for creating and evolving the Nike App channel strategy and positioning with our digital brand strategies and activations with a focus on driving member engagement, retention and delivering business results.
  • Handle and lead Nike App marketing priorities for seasonal & 365 strategic initiatives with a member first approach (ie. personalization/triggers).
  • Define data-driven consumer engagement strategy for the Nike App (content mix, personalization, targeting, journey design) with a balance of art and science.
  • Subject matter expert of the Nike App and understands how to maximize the channel to elevate the consumer experience.
  • Lead North America pilots for new marketing capabilities and identify's use cases for seasonal integration.
  • Identify and share Nike App marketing needs and learning's back into Global to ensure the platform and product roadmap is optimized to support marketing, consumer and geography needs. 
  • Develop Nike App acquisition tactics to facilitate on-going organic growth of downloads and new members.
  • Partner with other digital brand platform leads on x-platform journeys to serve members holistically, connect to other commerce and activity experiences and drive re-engagement.
  • Responsible for defining the Nike app learning agenda with always-on testing and learning, including rapid application of consumer signals into strategy, planning, and content iteration.
  • Partner with CDS to define the measure of success for pilots, tests and strategic initiatives, focused on continuous data mining to surface new insights to inform programming and channel right content creation.
  • Provide strategic digital thought-leadership in seasonal ideation for category experiences, identifying new ways to amplify brand plans to drive engagement based on app guidelines, best practices and benchmarks.

Leadership:
  • Help to build the next generation of digital leaders, accelerating functional digital expertise to power the new offense.
  • Motivate, mentor, and develop the existing team and develop a long-term plan for team structure and growth.
  • Lead through influence and collaboration, building strong relationships with the ability to interact with all levels of leadership.


Qualifications
  • Minimum of 7 years of relevant digital marketing experience for an e-commerce company, preferably in retail
  • Experience working with marketing analytics and how to derive actionable insights 
  • Understanding for the Nike App platform and core capabilities
  • Ability to masterfully juggle the details and the big picture 
  • Excellent oral and written communication skills including meeting facilitation and making persuasive presentations to senior leadership
  • Outstanding leadership and coaching skills to lead functional teams and large cross-functional projects
  • Champion and implement data-driven decision-making processes with thorough focus on marketing performance analytics & optimization
  • Ability to understand challenges or underlying opportunities, share ideas, and develop effective responses or elevate to higher management
  • Adapts quickly to move at the pace of consumer and work in a constantly evolving environment, making judgment calls and shifts as needed
  • Natural digital curiosity with in-depth awareness and passion for learning the marketplace, consumer trends, evolving retail landscape and industry best practices.
  • Experience of working cross-functionally in a matrix organization
  • A desire to be a part of a fast-paced, high energy, skilled team of marketers that have a passion for sport and culture and creating meaningful connections between consumers and the Nike brand


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 00453954

Apply Now

Email me about jobs like this

Not ?

Thank you

Other People Viewed

Chargé(e) de Réserve - Stockiste F/H

Paris Île-de-France France Paris, Île-de-France, France WECEE Retail Stores
Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dre...

Senior Director, Integrated Media & Partnerships, Greater China

Shanghai Shanghai China Shanghai, China Marketing
Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dre...

Lead Software Engineer

Beaverton Oregon United States Beaverton, Oregon, United States Technology
Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dre...

Lead 3D Software Engineer, Product Design & Innovation

Beaverton Oregon United States Beaverton, Oregon, United States Technology
Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dre...

General Labor

Ontario California United States Ontario, California, United States Supply Chain
Converse is the story of a sneaker that started on the court and moved to the stage and street. We're a company ready for change and that's who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have ...

Personalization Velocity - Principal Data Scientist

Shanghai Shanghai China Shanghai, China Retail Corporate
Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dre...

Job Alerts 

Not ?

Thank you

Apply Now

Email me about jobs like this

Not ?

Thank you