People, Person, Apparel, Clothing

Nike Direct Communications Manager

Nike Direct Communications Manager

Shanghai | China

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Retail Corporate

Nike, Inc. Retail Corporate is the backbone to stores around the world. A global network of teams - Finance, Human Resources, Talent Development, Marketing, Merchandising, Real Estate and Strategic Planning - direct the daily operations of Nike.com and the hundreds of Nike Stores and Nike Factory Stores. Retail Corporate teams share the same passion and energy for the brand as their in-store teammates, and it shows: Retail continues to be one of Nike's top areas of growth.
Description

Nike Direct is leading the future of sport retail through innovative experiences and services that unite physical and digital retail. Nike Direct serves  1.1 billion consumers every year  through the support of thousands of store employees (or "Athletes") in more than 70 cities across Greater China and through Nike Direct's industry-leading Chinese digital portfolio with Nike.com, Nike.hk, Nike on TMall, Jordan on TMall, Nike YA on TMall, Nike on Wechat and a suite of apps including SNKRS, Nike Run Club and Nike Training Club.  

KEY ACCOUNTABLITIES
  • HELP DRIVE ONE CONSISTANT APPROACH TO STORE COMMUNICATION AMONG GEO, FIELD AND STORE LEADERSHIP
  • Create a strategy for Nike Direct geo communications to enable growth
  • Leverage communications to engage, inspire and empower Nike Direct office and field employees
  • Develop on-going, cross functional business relationships to support strategic communications
  • Partner with geo communications team to drive Nike Direct narratives
  • SERVE AS STORE COMMUNICATIONS STRATEGIST FOR GEO ENSURING STORE EMPLOYEES RECEIVE THE RIGHT INFORMATION AT THE RIGHT TIME THROUGH RECOGNIZED TOOLS AND PROCESS
  • Own and maintain calendar of events and tasks impacting stores
  • Ensure all store-facing deliverables meet tone, voice and translation standards. Localize materials to ensure geo relevance
  • DRIVE IMPLEMENTATION OF COMMUNICATION PLATFORM AND PROGRAMS
  • Develop strategic communication plans that state objectives to be achieved by audience, messaging, creative concepts, communication channels, owners, timeline and metrics
  • Support and lead communications programs and platforms including Retail Relay, MVP, athlete engagement and communications boards
  • Partner with global Nike Direct communications to evolve programs and platforms based on feedback
  • TELL PREMIUM, INNOVATIVE STORIES AND OBSESSES THE MESSAGE
  • Create and drive premium storytelling across all relevant channels
  • Support and leverage Nike Direct Zero, Retail Relay, Huddles, Communication Board one-pagers and digital platforms like Instagram and WeChat to drive employee engagement and generate awareness of key leadership messages, initiatives and store priorities
  • Act as storyteller and editor for geo Nike Direct pages including creating and curating editorial content and ensuring localized program materials
  • Proactively create strategies and execute tactics for communicating global and geo leadership messages
  • DRIVE EMPLOYEE ENGAGEMENT THROUGH IN-STORE ACTIVATIONS AND EVENTS
  • Support in-store employee engagement (survey, community engagement elite athlete visits)
  • Plan and execute geo Nike Direct meetings and conferences including Leadership Summit and town halls
  • Serve as key point of contact for events team; drives communication pertaining to events
  • MANAGE COMMUNICATIONS TEAM, BUDGET AND RESOURCES (INTERNAL AND EXTERNAL) ASSOCIATED WITH EXECUTION OF COMMUNICATIONS STRATEGIES
  • Manage and develop team
  • Forecast resource needs based on strategic priorities
  • Manage allocated budget
  • Leverage budget to support content creation


  • 8-10 years + professional experience in communications roles with increasing levels of responsibility, either in agency or in-house, or in journalism/media
  • Bachelor's degree in English, journalism, communications or related field required
  • Skilled writer with the ability to turn complex information into content that resonates with retail employees and supports Nike Direct's overall business strategies and messaging
  • Strong implementation and execution experience with events and initiatives
  • Demonstrated ability to influence and collaborate with a variety of stakeholders and elevate to high management as necessary
  • Ability to identify priority audiences and target communication appropriately
  • Ability to work with confidential materials across a wide spectrum of constituencies and coordinate multiple projects simultaneously
  • Deep understanding of both evolving consumer communications environment and digital landscape, while also processing experience developing communication materials using Microsoft Office suite and content management systems
  • Experience with social media
  • Sense of urgency, flexibility and attention to detail
  • Retail and media/media relations experience preferred


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 11028

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