People, Person, Apparel, Clothing

Senior Analyst - Consumer Direct Sciences

Senior Analyst - Consumer Direct Sciences

Paris | Île-de-France | France

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Retail Corporate

Nike, Inc. Retail Corporate is the backbone to stores around the world. A global network of teams - Finance, Human Resources, Talent Development, Marketing, Merchandising, Real Estate and Strategic Planning - direct the daily operations of Nike.com and the hundreds of Nike Stores and Nike Factory Stores. Retail Corporate teams share the same passion and energy for the brand as their in-store teammates, and it shows: Retail continues to be one of Nike's top areas of growth.
Description

Consumer Direct Sciences is a growth digital team responsible for building and deepening a holistic view of Nike's consumers through data and analytics, and applying those insights to inform the development of digital content, membership & experiences for our consumers.

The CDS Manager for key city Paris will translate the pulse of the city and its consumers into actionable growth opportunities, working in close partnership with city digital and marketing teams. We are looking for someone obsessed with consumer and digital insights, adept at understanding consumers using data and analytics, and turning large volumes of data into simple business insights and recommended actions. The candidate should feel comfortable working with multiple business stakeholders and managing multiple deliverables simultaneously. Experience in analytics and strong digital business acumen is critical to the candidate's success in this role. Superb teamwork and strong communication skills are also essential.

Key responsibilities
• Lead consumer behaviour analysis across Nike Experiences and communication channels
• Drive the analysis and measurement of Nike membership program using a wide variety of signals, data types, and sources
• Support development of membership strategy by providing actionable insights on consumer behaviour and identifying growth opportunities
• Lead analysis on consumer lifetime value and develop strategies that drive consumer acquisition, engagement and retention
• Develop digital channel and campaign reporting for local marketing teams
• Partner with wider teams on building a holistic view of the consumer
• Drive a cultural shift towards Every Nike Decision Better Because of Data, evangelizing towards a real data informed mindset across the Paris city team and building measurement advocacy and understanding via internal trainings
• Support development of analytics roadmap, drive appropriate methodologies and execution of digital product and consumer analytics from end- to- end
Qualifications
Qualifications
• 3-5 years' experience doing quantitative analysis on large consumer data sets for an e-commerce retailer, digital pure play business, digital marketing agency or membership/loyalty programme.
• Fluency in SQL (Hive) or similar experience in analysing large structured and unstructured datasets
• An understanding of advanced analytics techniques; competency with statistical packages such as R, Python, MATLAB, SPSS, SAS, Stata etc.
• Experience using data visualization tools such as Tableau
• Experience with statistical modeling and clustering techniques (Regression, Logistic Regression, Random Forest, K-means)
• Bachelors or Masters in Computer Science, Marketing, Business preferred
• Ability to use analytics to understand digital consumer behaviour and identify opportunities to accelerate growth
• Adept at creative storytelling using data driven insights, and ability to bring complex consumer data to life for marketing and business stakeholders
• Go-getter with proven experience building positive working relationships and working successfully in cross-functional teams with varied levels of understanding of analytics

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 00453628

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