People, Person, Apparel, Clothing

Senior Director, North America Brand Marketing - Nike Sportswear

Senior Director, North America Brand Marketing - Nike Sportswear

Beaverton | Oregon | United States

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Marketing, Marketing & Communications

Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

The Nike, Inc. Communications team develops, establishes and strengthens authentic connections with diverse audiences through the lens of innovation and sport. The team creates premium and innovative brand stories, builds and enhances corporate reputation and brand equity, and engages audiences such as consumers, media, athletes, investors, non-governmental organizations and Nike's own employees. The team focuses on information, inspiration and connection to accelerate the growth of Nike, Inc. Communications employees ignite conversations, envision the possibilities, and influence and deliver new levels of creative and strategic thinking to advance the brand around the world.
Description

As the Senior Director of North America Nike Sportswear, you will be responsible for overseeing the brand, as well as delivering category growth in Nike's North America Geography. Providing strategic leadership for the category and developing briefs and marketing plans for the category's seasonal brand initiatives, you'll be asked to deliver plans led by the Nike Sportswear category within North America, with a major focus on New York, Los Angeles and Chicago.

You'll develop and maintain effective relationships across the matrix and work closely with a diverse cross-functional team, leading them in the planning and execution of seasonal marketing plans. You will also be the main liaison with the Global and Territory category teams making sure the Geography point-of-view is well represented and the consumer's voice is heard.

You'll work closely with the Global and Territory teams to maximize the commercial impact of your seasonal plans. You will be accountable for driving key KPIs to improve and impact Nike's brand and Nike Sportswear's category strength in North America. You'll drive the Integrated Marketing process for Nike Sportswear and lead cross-functional teams that enable timely and effective implementation of the season game-plan process. You'll participate in business planning, budgeting and functional discussions and initiatives across departments, and lead and foster external agency relationships. You'll utilize internal partnerships and leverage external relationships that enhance the team's effectiveness. You will be the lead people manager for your team where you will be expected to develop and grow your team in an exhilarating, high energy, high performing environment with people who have a passion for sports, passion for the Brand and creating meaningful connections between consumers and the Nike brand.
  • Experience in one of Nike's key categories, with an in-depth understanding of the Sportswear category consumer
  • Ability to lead a cross-functional team toward a vision through effective collaboration within a matrix environment 
  • Ability to establish an independent view, effectively collaborate in decision-making and work in a team environment



Qualifications
  • Bachelor's degree in Marketing or a business related discipline, 2 years of additional experience in lieu of a degree
  • 10+ years of progressively responsible Brand marketing experience in a related industry (footwear, sport, style) 
  • Experience managing direct reports with a background in fostering continuous learning, empowerment, and involvement 
  • Knowledge of the local market and industry 
  • Ability to travel up to 10% of the time


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 00441708

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