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Sr. Editorial & Experiences Communications Director, Global Employee Communications

Sr. Editorial & Experiences Communications Director, Global Employee Communications

Beaverton | Oregon | United States

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Communications, Marketing & Communications

Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

The Nike, Inc. Communications team develops, establishes and strengthens authentic connections with diverse audiences through the lens of innovation and sport. The team creates premium and innovative brand stories, builds and enhances corporate reputation and brand equity, and engages audiences such as consumers, media, athletes, investors, non-governmental organizations and Nike's own employees. The team focuses on information, inspiration and connection to accelerate the growth of Nike, Inc. Communications employees ignite conversations, envision the possibilities, and influence and deliver new levels of creative and strategic thinking to advance the brand around the world.
Description

The Senior Director for Editorial & Experiences is part of the Global Employee Communications team.

The core focus of this Senior Director role will be to lead and drive an editorial and experience communications strategy globally to connect and engage with NIKE, Inc. employees around the world.

The Senior Director of Editorial and Experiences Communications is responsible for the following:

Creating and executing a strategic communications plan to engage and inspire employees through experiences including leveraging athletes, brand activations, product launches, executive events and through a myriad of other creative and compelling ideas and strategies.

Lead and drive content for Nike's intranet and the future of the channel including driving a meaningful editorial strategy, particularly digitally, a personalization strategy and the creation of engaging, inspiring and fresh content.

Create strong content map and digital engagement model for Nike employees as it relates to content on the Intranet to help them do their best work, get the right information and be connected to and inspired by the Brand and its leaders. Be a senior member of the Digital Employee Experience working team who is creating the future of the Intranet. Play a key role in shaping the UX and overall experience including exploring and activating new channels (podcasts, vlogs, social media etc.).

Lead, drive and inspire diverse, global communications team including leading a Creative Team (three graphic designers), a team of writers/editors and editorial and experience leaders to create Nike only experiences for employees and content for the Intranet and for other global employee communications channels.

The person in this role should have thorough experience in senior level communications and strategy, leading a team, digital channel management and social media, managing complex information, media relations, significant technology experience including managing/creating/leading intranets and content creation, strategic message development and excellent writing skills. This role requires a very seasoned communicator with deep multi-channel experience.


Qualifications
Required:
  • Bachelor's degree in journalism, PR, English, communications, business, or related discipline
  • 15+ years professional experience in high profile corporate communications or public relations roles supporting globally branded organizations, extensive experience in corporate and employee communications
    • 2 additional years of experience required in lieu of a degree
  • Experience leading communications strategy for major events, media outreach and across multiple vendor relationships
  • On the ground media/PR experience with ability to communicate clearly as a company spokesperson both on and off camera
  • Deep understanding of both evolving consumer communications environment and digital landscape
  • Successful experience in working effectively at a senior level with a proven ability to help provide guidance and direction to peers
  • Ability to Travel, 20%
Preferred:

  • Professional experience with a focus on intranets, employee experiences and diverse channels of content creation (podcasts, emails, video magazines)
  • Experience working on high profile consumer brands
  • Proven ability to communicate plans across a complex matrix on a corporate, regional and functional basis, including presenting before audiences of various sizes and cultures
  • Experience initiating and driving the ideation process and contributing meaningful, innovative strategies to the business at concept stage


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 00440572

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