People, Person, Apparel, Clothing

Senior Manager Digital Analytics - Converse

Senior Manager Digital Analytics - Converse

Hilversum | North Holland | Netherlands

Become part of the Converse Team

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it's about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

WHAT WILL YOU WORK ON?

Reporting directly to the GM for e-commerce EMEA, and with a dotted line to the Global Converse e-commerce Analytics Director, the e-commerce Analytics Manager will be responsible for delivering the insights which shape decision-making around e-commerce for one of the most iconic brands in the world.
You will be delivering insights and recommendations to improve the trading performance of converse.com, to enhance the customer's experience of shopping online, and to support Converse direct-to-consumer and e-commerce leadership to set its strategic direction and develop the overall customer proposition.
• Provide actionable insight across site, marketing and customer analytics in retail environment to drive growth and achieve business goals
• Create consistent tracking, analysis and reporting of core KPIs across Converse's digital channels (site, social, email) in daily, weekly, monthly and quarterly dashboard formats (page views, clicks, conversion, etc.) that drive effective business decision-making.
• Provide statistics on traffic, orders, conversion, sources of traffic, etc. to drive improvements in overall consumer experience, online sales and margins.
• Analyze performance and impact of performance marketing initiatives on online consumer behavior, conversion and revenue
• Forecast core site KPI performance on a monthly basis
• Analyze clickstream data and segment site visitors to discover trends in visitor behavior
• Identify traffic and conversion trends by channel, abandonment issues and opportunities for improving site conversion
• Work closely with Site Experience team in managing online checkout performance, conversion, tests, and sales; Plan and execute consumer feedback via A/B testing, and site analytics to improve upon existing or proposed functionalities.
• Provide site tagging requirements for (new) site content and functionality to be captured in web analytics tool
• Lead analysis projects for Performance Marketing, Site Merchandising and Brand Marketing teams to provide insights into user behavior and to drive higher sell-thru on key items
• Staying on top of current industry trends and best practices in web analysis

#LI-EMEA

WHAT YOU BRING TO CONVERSE;

• Bachelor's Degree in a relevant field
• Minimum of 7 years relevant work experience with at least 5 years of web analytics or online business intelligence experience;
• Passion to drive business decisions in a retail environment with data and analyses
• Excellent quantitative skills and the proven ability to analyze, synthesize and distill large volumes of data down to key takeaways
• Excellent working knowledge of web analytics tools, experience with Omniture, Tableau required
• Working knowledge of business intelligence (BI) environments
• Strong understanding of web technologies, experience with Salesforce Demandware a plus.
• Deep knowledge of digital data & analytics, including tracking methodologies, website page tagging, attribution models, dashboards and correlation analyses; experience with tagging tools like Tealium is a plus
• Proven experience in designing, executing and analyzing A/B and multivariate testing and on-site surveys
• Strong knowledge of quantitative analysis concepts used in online, email, and search engine marketing
• Proven ability to make analytics understandable for larger audiences, to present actionable insights from analytics findings and to make clear recommendations to senior management
• Ability to work across cultures and geographies to support local digital needs
• Self starter mentality and enjoys working in a fast paced environment

Converse is more than a company; it's a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we're different.

Apply Now

Email me about jobs like this

Thank you

Other People Viewed

Nike Coach (Department Manager)

Moscow Moscow Russia Moscow, Russia Retail Stores
Become a Part of the NIKE, Inc. TeamNIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, drea...

Media Manager EMEA

Hilversum North Holland Netherlands Hilversum, North Holland, Netherlands Marketing
Become a Part of the NIKE, Inc. TeamNIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, drea...

Media Manager EMEA

Hilversum North Holland Netherlands Hilversum, North Holland, Netherlands Marketing
Become a Part of the NIKE, Inc. TeamNIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, drea...

Employee Relations Manager - North

Paris Île-de-France France Paris, Île-de-France, France Human Resources
Become a Part of the NIKE, Inc. TeamNIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, drea...

North America Stores Analytics Director

Portland Oregon United States Portland, Oregon, United States Data & Analytics
Become a Part of the NIKE, Inc. Team NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dre...

Nike Part Time Athlete (Sales Associate)

Swindon England United Kingdom Swindon, England, United Kingdom Retail Stores
Become a Part of the NIKE, Inc. TeamNIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, drea...

Job Alerts 

Thank you

Apply Now

Email me about jobs like this

Thank you