People, Person, Apparel, Clothing

Senior Product Manager , Strategic Growth, Editorial Content

Senior Product Manager , Strategic Growth, Editorial Content

Beaverton | Oregon | United States

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

From our flagship website and five-star mobile apps to social media, digital marketing and the retail store experience, our teams at NIKE Digital are reimagining how design and technology meet to serve consumers more directly and personally. We invest in cutting-edge technologies and work with the most creative people in the world. Our teams are innovative, diverse, multidisciplinary and collaborative, taking technology into the future and bringing the world with it.

The Nike Digital team delivers what only Nike can: seamless access to products, services and tools to make athletes better. Forty years of insights from the world's greatest athletes inform their work. The Nike Digital team powers Nike's global community that provides unparalleled access, benefits and services to athletes of all levels. Whether it is Nike+ mobile applications, digital brand experiences or consumer interactions, the team helps athletes stay motivated, challenged and connected.

As Senior Product Manager for Flagship Digital Products, you will lead the creation of premier digital experiences for athletes worldwide on our two largest digital platforms: Nike.com and the Nike App. You will help define and execute the product vision and strategy for key strategic growth areas focused on Editorial Content, handle the end-to-end lifecycle of features, and help identify market opportunities to take advantage of. You will define and execute a thorough roadmap and product priorities based on a deep understanding of consumer needs, insights and a strong handle on in-depth data analysis.

Working within a larger product team, you will be a leader who effectively organizes resources appropriately to achieve business objectives. You will also partner with executives across multiple functions to develop a cohesive product strategy, product roadmap, and to ensure business objectives are met and exceeded. Above all, you will be a constant champion for the needs of our consumers.

Key traits we are looking for:
  • Enjoy working with ambiguity with a consistent track record of defining and propelling an emergent, growing product space
  • Be a leader and team player - able to rally teams around your ideas and bring stakeholders along the journey
  • Be a visionary - able to create and continuously improve product vision and roadmap that brings transformational change to the organization
  • Be great at execution - able to drive teams to deliver what was promised with great attention to detail; able to clearly define requirements, scope, user flows/diagrams
  • Be technically savvy - able to lead product directions on complex technical products with a good understanding of system architecture
  • Be a fast learner - able to continuously seek and absorb new information and technological advances in the relevant product space
  • Be a great collaborator - able to proactively build trusting relationships across the Nike Digital organization to launch your product

Key Responsibilities
  • Product lifecycle: Is responsible for the end to end execution and delivery of a large scale Consumer Experience system. Works with resources across the organization from design to delivery to launch. Maintains Roadmap and product Backlog. Handles delivery challenges and defines rollout strategies. Makes thoughtful decisions on the fly, constantly clearing roadblocks to getting your product live.
  • On-Going Delivery. Accountable for measurement, planning and on-going enhancements of feature(s).
  • Opportunity Assessments: Build detailed business cases for new features and product enhancements that leverage data, market and customer insights. Clearly define expected outcomes for all new product features and enhancements.
  • Prioritization: Set clear/measurable objectives and deploys team resources appropriately to achieve business goals.
  • Product Specifications: Writes and consults on product specifications, user stories, manage design challenges and execute agile product delivery.
  • Stakeholder Management: Collaborates with application services, legal, privacy, security, partnership and architecture teams to bring your product to life. Removes obstacles and helps the team navigate and align the organization to optimize success.
  • Analytics: Measures clear product KPIs and maintains a product scorecard. Derive clear insights, and build expected outcome models. Captures metrics to measure how product is performing and how it can be improved. Ensures on-going monitoring of post-launch results through analysis and reporting.
  • Experimentation: Leverage data and customer insights to generate ideas for experiments, create detailed A/B testing plans and measure test results.
  • Industry Analysis. Continuously monitors and shares relevant technology trends, competitive offerings and best-of-breed executions.


  • Experienced product manager with 3+ years of digital product background. Proven success stories of launching scalable technology platform features with meaningful outcomes.
  • Demonstrated success working with various, cross-functional, internal and external groups to deliver meaningful results on time and on budget with limited direction.
  • Exceptional data analysis skills with supporting examples of using metrics in all aspects of the product life-cycle.
  • Proven ability to develop effective product specifications, including user stories and detailed requirements. Can visually depict technical architecture diagrams and communicate to design and engineering.
  • Experience thriving in a fast-paced, high growth environment. Results-driven with the ability to anticipate needs, innovate, multi-task. Nimble and flexible with regards to changing priorities & business needs.
  • An assertive, direct communication style, with the ability to inspire and motivate others across the company. Collaborative, energetic and hands-on team player.
  • Ability to work in JIRA, Confluence. Balsamiq and Sketch (or similar) is a plus.
  • Proven experience with consumer-facing e-commerce and editorial/content experiences is strongly preferred.
  • BA/BS degree required, MBA preferred.


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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