People, Person, Apparel, Clothing

Web Analytics Lead

Web Analytics Lead

Boston | Massachusetts | United States

Become part of the Converse Team

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it's about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

Converse designs the future. At Converse, designers chase their curiosities and build what's next, shaping the culture and advancing human creativity. The Design Teams include artists, inventors and specialists, all with different focuses, including color and material experts, and apparel, footwear and graphics designers. Converse designers look to the future, courageously pursuing materials, ideas and forms that further elevate the consumer's experience, raise the bar for modern style and reduce environmental impact.

Leading with Digital, Converse is setting a bold strategic plan to enable and inspire consumer self-expression by positioning converse.com as the first and best source for authentic Converse products and experiences.

The global analytics team is looking for a tag savvy individual who is interested in making data usable for business stakeholders. Ultimately we want to drive insights and influence business decisions. We want someone hungry to drive the business forward.

RESPONSIBILITIES:
Roadmap
  • Prioritize and project lead tag management releases in different implementations globally
  • Be the business and tech liaison for Adobe Analytics Implementation
  • Architect technical requirements based off business asks to provide to the tech team


TAG MANAGEMENT
  • Be the web analytics tagging guru of Converse digital globally
  • Drive Adobe Analytics improvements through agile methodology
  • QA tag releases to ensure data quality


COMMUNICATION
  • Own end to end communication process for tagging roadmap and progress to key stakeholders
  • Create a new process for educating the business and drive adoption of Omniture
  • Ability to flex and drive insights from our analytics to present to mid-level and senior-level audience


  • Bachelor's degree in Statistics, Engineering, Business, Finance, Computer Science, or a related field.
  • 5 Years of professional experience with 3 years experience in ecommerce analytics working with Adobe Analytics (Omniture) tag implementation
  • Ability to write SQL and Snowflake queries
  • Understanding of data architecture and how operational sources connect with site data sources for a complete view of the consumer
  • Experience in leveraging tag management systems (specifically Tealium IQ), including the ability to write custom JavaScript preferred
  • Experience in agile framework a plus, we are using a Kanban board
  • Experience in data layer a plus
  • Python and Tableau literacy a plus


Converse is more than a company; it's a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we're different.

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