People, Person, Apparel, Clothing

WeChat Business Director

WeChat Business Director

Shanghai | China

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Retail Corporate

Nike, Inc. Retail Corporate is the backbone to stores around the world. A global network of teams - Finance, Human Resources, Talent Development, Marketing, Merchandising, Real Estate and Strategic Planning - direct the daily operations of Nike.com and the hundreds of Nike Stores and Nike Factory Stores. Retail Corporate teams share the same passion and energy for the brand as their in-store teammates, and it shows: Retail continues to be one of Nike's top areas of growth.
Description

WeChat Director

Report to Nike.com* Senior Director

Responsibilities:

Own and drive the programming and total consumer experience of WeChat Mini Program. Enable our WeChat business to serve our digital consumers, reach/exceed financial goals and build the Nike brand by driving membership, traffic, engagement, conversion and profitable revenue on our Nike On WeChat Mini-Program.  Define and execute the overall WeChat business strategy including the following responsibilities:


  • Drive the business plan and strategy to hit our revenue and profit goals for our WeChat Mini-Program.
  • Run the WeChat 365 offense, leading in-season read/react to respond to trends & opportunities with real-time relevance.
  • Direct and Dotted-line management and coordination of cross-functional team, including but not limited to WeChat, Marketing, Analytics, Operation, Site Merchandising, Membership.
  • Monitor and manage to E2E KPI's-New members, Conversion, Buying Members, Weekly Active Users, Annual Order Frequency, & Retention
  • Partner with the operations, consumer services and technical teams to ensure we are running our day to day business efficiently and effectively.
  • Work closely with our brand and Merchandising teams to develop the seasonal initiative calendar for WeChat.
  • Pre-Season: Sets platform Geo business strategy & business targets with input from x-functional team
  • In-season: Drives weekly read/react recommendations & execution based on assessment of prior week performance, consumer and sport trends, analytical insights, & input from platform x-functional team
  • Identifies opportunities to elevate platform consumer experience and works with appropriate partners to execute (primarily China Digital Studio team, but also extended x-functional team to operationalize);
  • Partner with China Digital Studio team to identify Business/Consumer/Brand opportunities to inform digital product roadmap.
  • Explore and help develop deeper partnerships to drive further collaboration, new digital commerce experiences and profitable revenue for Nike.


Requi r ement

  • 10+ years of professional work experience in an international company and/large retailer, including 6+ years of work experience in Digital Commerce business functional areas including marketing, merchandising, operations, analytics or sales.
  • Excellent written and verbal English communication skills, including being able to create and deliver dynamic presentations on complex business issues.
  • Exceptionally strong analytical skills & comfort with getting deep into the numbers. Proven capability to use data to drive business decisions & plan optimization.
  • Solid project management and planning experience required.
  • Previous experience working with a premium positioned brand and understanding tactics that can both build and potentially erode brand equity a plus
  • Manage matrix structure, ability to work with x-functional business partners
  • Strategic thinking, drive the future, champion and embrace change


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 12226

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