Nike is not just a brand. Nike is an attitude.

Nike is the most innovative & creative marketing company in the world, and we are at pivotal moment of brand resetting. In driving our WIN NOW strategy, marketing plays a significant role, crafting the brand through distinctive, emotive & impactful stories & experiences that lead the future of sport. We are consumer-led, sport focused, we make Big, Bigger.

As a function within Marketing, Brand Creative is the Art of Storytelling. We are the storytellers. We are the voice of Nike’s heart & soul. It's about telling powerful, meaningful stories across the entire brand ecosystem, using all existing and new platforms to inspire, enable and engage athletes*, while driving brand distinction and business impact. We strive to make athletes dreams real, and we are here to only deliver the best world-class work.

The team is based in the Netherlands at the Nike EMEA EHQ.

WHO ARE WE LOOKING FOR?

We are looking for a creative leader who has extensive experiences in leading agencies as well as creative teams — both internal and external. You have an ability to both understand and participate in strategic conversations while leading others through the creative process. In this role, you will directly manage a creative team.

Your focus and expertise should include:

• Leading the digital brand footprint, either from an agency or brand perspective.

• Driving creative excellence for brand digital-first brand articulations, ranging from .com, and social media and paid media through to emerging platforms.

• Art direction and on set experience in creating platform right digital content.

• Managing an internal and/or external creative team with the objective of developing talent and maximising output.

• Partnering closely with briefing teams such as Brand Marketing, Digital Marketing and Integrated Media to achieve business and brand objectives while keeping creative at the forefront.

• Creatively directing, managing, and coordinating projects within a creative studio, including management of various stakeholders in the business.

• Ensuring all projects are well-planned, delivering creative excellence while being on time, and delivered timely and within agreed budgets.

• Bringing the outside in by having a natural interest in emerging technologies and platforms that elevate digital brand experience..

• Reviewing project works for highest standards of quality, consistency, and success.

• Excellent communication and leadership skills, with an acute understanding and experience of balancing business drivers with creative excellence.

WHAT WILL YOU WORK ON?

On one hand, you are the leader of a team of 12 creatives (Art Direction & Writing) that you will closely coach and mentor to help them progress in their careers.

On the other hand, as the lead of the digital team, you will create content and elevate pinnacle digital experiences for the brand. This will include:

• Elevated digital Experiences join Nike Platforms with potential digital experiences ranging from Retail experiences, .com takeovers, or Consumer events and more.

• Partner closely with the Global creative Digital impact team to create an extend content and digital experiences across the GEO platforms.

• Supporting the larger creative team to innovate and drive creative excellence on on consumer platforms like TT/META, Gaming, paid media and more etc,.

• DriveEnsuring creative excellence across our digital consumer touchpoints such as Email / .com / Apps /Lifecycle / Membership / Targeted Comms.

• Support and oversee Creative Asset Optimisation and  in flight and Performance Marketing, maintaining ways of working that maximise on creative while maintaining consistency in our output assets creation.

• Platform specific asset expertise and creation support across varying consumer segments and sports CFOP (i.e. (TikTok, IG Reels, etc).

• Partnering with IM - Integrated Media - and partake in identifying in conversations with media partners such as Google, Meta, Snap and TikTok and feed platform best practices back to the wider Creative team.

Besides, we have the ability to jump across varied projects while maintaining great communication across all of them.

WHO WILL YOU WORK WITH?

The Director, Brand Creative Digital Impact is part of the Brand Creative COPF team, reporting to the VP Brand Creative. On your day-to-day, your main partners internally are the creative team, specialised in various sport segments, the CFOP squads alongside a team driving excellence in production, brand experience and brand voice. You will also work closely with City creative teams and Global counterparts to ensure our Geo is best in class when it comes to digital brand experiences.

Your business partners and briefing teams will include Brand Management, Besides, you work closely with the Nike Integrated Media, Digital Marketing teams as well as the Brand Management Voice team.

Outside of Nike, you will drive collaboration with a range of individual creative partners and agency partners that deliver on Nike’s digital platforms.

WHAT YOU BRING TO NIKE:

A successful candidate will be encouraged to clearly demonstrate and eloquently the experience of the the below crucial requirements to be considered for this role. Candidates that meet these criteria will then be assessed based on the proficiencies also outlined below.

1.Foundational

• Absolute respect, proactivity and deep appreciation for diversity and equality in the workplace. You embody Nike’s Maxims and Culture.

• Passionate about Sports, the Sports Lifestyle, and the Culture around it.

• Exposure to, and in-depth understanding of EMEA youth behavior.

• Ability to travel.

2. Leadership

• Proven ability as a manager and mentor, with a passion for developing everyone on athe team to grow, improve, succeed, and advance toward collective and individual goals.

• Ability to lead team efforts while also working independently to deliver on individual responsibilities.

• Strong interpersonal and collaboration skills with a highly developed ability to cultivate relationships in an open, positive, and inclusive environment.

3. Creative

• Minimum 8+ years of agency or in-house creative team experience.

• Proved experience managing medium/large number of teams (10 to 15).

• Ability to build creative concepts and provide the team with both short and long-term vision. Create presentations that are clear, concise, and thoughtful.

• Proven experience on art direction, photoshoots (experience on set) and end to end content creation.

• Create compelling solutions when the way forward is not always clear.

• Critical thinking and adept at connecting dots across multiple approaches, and outputs.

• Validated experience leading photography and video/film digital productions inclusive of stills, AV, interactive, etc.; from pre-production to on-set leadership and post-production.

• Highly developed curiosity and in-depth understanding of visual culture — past & present and a strong contemporary understanding of how people engage with content, from digital products to environments & experiences.

• Understanding of the Brand Creative/Marketing process, and experience working and communicating directly with Brand Marketing partners.

• A strong portfolio of relevant work, with sharp focus on proven visual storytelling.

• Proficiency in creative tools such as Keynote, Figma, and Adobe Creative Suite.

Application deadline: 7th of February 2025.