WHO YOU’LL WORK WITH

This position plays a key role in developing long-term communications strategy and engaging with media, influencers, and content creators to build Nike brand narratives centered around sport and basketball. The role will work closely with communications peers at Global and Geo level across the brand, corporate, business and employee communications, as well as in partnership with Nike’s consumer X FOP, marketing, sports marketing teams and key stakeholders to ensure consistent messaging aligned with Nike’s brand values and business objectives. As part of the brand comms team, this role will report to the Sr. Manager of Brand Communications, GC.
 

WHO WE ARE LOOKING FOR

The ideal candidate is a strategic communications professional with strong passion and deep knowledge of sports, particularly the basketball industry. They thrive in a fast-paced environment, embrace change, and possess a sophisticated understanding of China’s complex media landscape. This individual excels at shaping powerful brand, product and athlete narratives that spark meaningful conversations and deepen Nike’s connection with culture and community.

• Bachelor’s degree in Communications, Journalism, Business, Marketing, Advertising, or related field; advanced degree preferred.
• Minimum 8 years in brand communications, media relations, ideally within a global or consumer brand in sport industry
• Proven ability to communicate plans and build influence across a complex matrix on a corporate, regional and functional basis
• Exceptional relationship-building skills and comfort with ambiguity. 
• Proven cultural acuity and ability to work across large, diverse team at Global and Geo level.
• A team-oriented mindset for action and impact. 
• Exceptional English communication skills (both written and verbal).
   

WHAT YOU’LL WORK ON

• Partner with Brand Communications teams to develop and execute integrated, audience-first communication strategies.
• Establish relationship and strengthen authentic connections including media, thought leaders to build Nike’s influence and shift perception.
• Push boundary for breakthrough storytelling to humanize our brand, drive impact, and build strong local resonates through new channels, content creations and partnership.
• Work across Greater China and globe to drive energy and Nike’s narrative focus on our brands with creativity and distinction, anchored on sport and athletes.
• Closely work with core function and teams across enterprise to integrate our offense and to support or drive impactful storytelling opportunities.
• The individual will also contribute to Geo media events when necessary, as well as support media training, and staff Nike spokespeople (executives, designers, athletes, catalysts, collaborators, and etc.) where relevant.