WHO YOU’LL WORK WITH

You’ll be part of the CEMEA marketing team, dedicated to some of the fastest growing territories across Europe, Middle East and Africa. With more than 85 countries in total, CEMEA is home to the most youthful and diverse consumers (1.7B pop), as well as some of the best Athletes*, Sport & Cultural moments the world can offer. There are more than 5800 points of sale across CEMEA including Nike’s largest door in the world. Providing just as many opportunities to bring to life the Nike sport offense and elevate our brand and business impact in the marketplace.

The CEMEA team values authenticity, curiosity and a growth mindset. In this Retail Marketing role, you’ll be reporting directly to the Marketing Director. With his support and the partnership of the central Retail Marketing team, you’ll help shape our strategy and how we can elevate our brand across the full marketplace including, Nike direct, Digital and Wholesale. You’ll also be working closely with a talented team of marketeers across both EHQ and our territories. You’ll be asked to coordinate with our sports and territory business counterparts as well as our different marketing functional experts including Comms, Energy, Media, Digital & VMS teams to create impact in the marketplace. Finally in this role you’ll be able to work closely with some the best creative agency partners in the industry to continuously push the edge of creativity in our doors.

WHO WE ARE LOOKING FOR

We are seeking an enthusiastic marketeer with a proven track record. Someone who shares our passion for consumers, youth culture, and sport. The ideal candidate has a strong retail marketing background and understands how we can make a difference in this space. You are able to craft a strategic vision and plans as well as drive clarity with all stakeholders. You can be a strong voice for the region and insure alignment with multiple teams, both centrally and across territories. A pioneering mindset is true of a lot of the teammates working across CEMEA and something we are looking for. A self-starter able to embrace the complexity and thriving to create impact by focusing on the right priorities.

We're looking for someone who can manage multiple stakeholders whilst keeping a laser focus on our consumers and how we can best serve them and elevate our Nike brand.

We value authenticity, innovative thinking, and a growth mindset, as well as a dedication to executional excellence aligned to our Brand Standards. Your ability to work optimally across teams and with multiple stakeholders is essential. Adaptability in the face of complexity and change is a requirement.

This role represents a unique opportunity for any marketeers to raise their skillsets and deliver impactful Retail Marketing work in a region full of opportunities. Are you ready to bring your energy and expertise to our team? Join us in pushing the boundaries of marketing innovation and harness the endless opportunities of the CEMEA region!

WHAT YOU’LL WORK ON

In this position, you’ll be asked to support the Retail Brand team to serve all athletes across the full CEMEA retail marketplace (Nike Direct and Wholesale) through our seasonal campaigns. Obsessing the consumer experience and brand distinction from pinnacle to scale, specifically focusing on our Distributors marketplace and territories. Some of the key missions include;

• (85%) Drive the integrated retail marketing offense for the Sport at Retail, focused on the full CEMEA Retail Marketplace ensuring every retail touch point is a reflection of Nike’s brand priorities & brand standards.
• Expand on, tailor, and adapt Global strategies and directives and lead Geo originated priorities that drive Nike-Only distinction at Scale across the following core seasonal areas inclusive of NSO, NSP, Marketplace Partners, and Distributors.
  • Seasonal RM Briefs & Campaigns 
  • Lead & Supporting Stories
  • Retail Programming
  • EKIN Activation
  • Window & IZ Strategy
  • Multi-Brand Retail Campaigns with Partners 
• Collaborate with x-functional partners across Merchandising, Sales, Supply Chain, Stores, and Sport Teams to ensure executional excellence. 
• Manage the seasonal execution budgets against Brand Priorities & partner with Account Marketing to spend Trade Terms. 
• (15%) In this digital marketing role, you’ll also spend some of your time supporting the strategic rollout and marketing execution of NDDC-P (Nike.com) in our distributors markets. Ensuring clear guidance and connect between central and local teams, content access, and aligning on seasonal planning and execution.
• Key functional competencies
  • Team Leadership
  • Effective Communication /Matrix Management
  • Growth Mindset
  • Innovative Storyteller
  • Omni-channel Experience
  • Brand Marketing / Retail Marketing Experience