We are seeking a highly adaptable Senior Professional to lead the development, implementation, and continuous evolution of marketing capability tools and platforms.

This role will be a strategic thinker with strong technical fluency, marketing acumen, and cross-functional collaboration skills to drive scalable solutions across the marketing ecosystem.

Key Responsibilities:

1.Cross-functional Collaboration & Project Management

• Work closely with global, geo, marketing, and cross-functional teams including marketing, tech and operations, to align on capability strategies and roadmaps.
• Translate marketing needs to technical requirements and track capability workstreams using Agile methodologies.
• Generate reports and insights to support data-driven decision-making and process optimization.

2.Marketing Operation efficiency uplift & Capability Innovation: Bring inspiration and build path to the future looking marketing capability landscape

• Analyze end-to-end marketing workflows to identify pain points and requirements for digital enablement.
• Design and evolve capability solutions that support a wide range of markeing functions.
• Proactively propose innovative capability solutions that improve productivity,  collaboration and scalability.

3.Tool Configuration and delivery: Manage End to End solution delivery, from business needs understanding, requirements summary, solution building, training and change management

• Lead the configuration, deployment, and optimization of a diverse suite of marketing tool (e.g. Excel-based solutions, Airtable, Smartsheet).
• Apply basic scripting (e.g. VBA, JavaScript, Phython) and low-code/ no-code platforms to automate workflows.
• Troubleshoot technical issues and continuously improve tool performance based on user feedback and evolving business needs.

• Develop and deliver training programs to onboard and upskill teams on digital tools and solutions.
• Create and maintain comprehensive documentation, playbooks, and self-service resources to support scalable tool adoption.
• Act as a change agent to drive digital capability maturity across marketing teams.

Key Partnerships:

• Different marketing teams
• Other GEO/global marketing capability counterpart
• Product & Tech & AI & Data Teams

Critical Skills for Success:

• Analytical & Strategic Thinking: Skills of analyzing complex business situations, identifying areas for improvement, and designing and proposing solutions, and driving changes inside big organization
• Communication & Collaboration:Excellent interpersonal skills to engage with both technical and non-technical stakeholders. Ability to translate technical concepts to business-friendly language.
• Presentation skills: including good story telling capabilities, and slides building capabilities
• Project & Change Management: Competencies of managing capability projects and driving adoption across teams. Understanding of Agile practices is preferred.
• Technical Proficiency & Data analysis capabilities:Has experience or interested and able to drive self learning in Airtable or similar tools (e.g., Notion, Smartsheet) . Support scripting and automation are required.Familiarity with other languages (e.g. JavaScript, Python) is a strong plus.
• Marketing Acumen:Solid understanding of marketing concepts, workflows and terminology.Experience with or exposure to end-to-end marketing process is highly valuable.

Education & Experience:

• Bachelor’s degree in Information Systems, Marketing, Business, or a related field.
• 5+ years of experience in project management or digital transformation
• Consulting experience is a strong plus
• Marketing operations knowledge and experience is a strong plus