Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
WHO YOU’LL WORK WITH
This role reports directly to the Senior Director, Brand Marketing Korea and is a key member of the Korea Marketing Leadership Team. The Director will lead a team of digital experts and collaborate closely with cross-functional partners across Brand Management, Integrated Media, Brand Creative, Retail Marketing, Brand Planning & Operations, and Communications. They will also work with Nike Direct Digital Commerce (NDDC), Global Brand Marketing, and Asia-Pacific Latin America (APLA) teams, as well as external partners like Musinsa and local agencies.
WHO WE ARE LOOKING FOR
Nike is seeking a visionary digital marketing leader to shape the future of our brand presence in Korea. With a passion for storytelling and digital innovation, they champion imagination and strategic thinking to craft distinctive brand experiences. As a team builder and mentor, they inspire a high-performing group of digital experts while fostering long-term consumer loyalty across Nike’s digital ecosystem. Fluency in Korean and English, a collaborative mindset, and relentless curiosity are essential.
- Bachelor’s degree in Marketing, Business or a closely related field
- 10+ years of experience in digital marketing or related experience in brand marketing and/or retail marketing including cross-functional business acumen
- A deep understanding of the Nike consumer, their lifestyle, and their relationship with sport.
- Analytical rigor with human insight—leveraging data, consumer behavior, and emerging technologies to drive brand priorities and commercial outcomes
- Proven leadership experience managing at least 5 direct reports, with a strong track record of coaching and developing talent
- Strong communication skills in both Korean and English
WHAT YOU’LL WORK ON
You’ll lead the digital marketing vision for Nike Korea, translating strategy into action across Nike’s owned and earned platforms—including Nike.com, Nike App, SNKRS App, NRC/NTC Apps, @nikeseoul, targeted communications, CXP, and NDDC partner platforms. You’ll drive innovative brand experiences, foster consumer engagement, and grow brand strength and business impact.
- Set and execute Korea’s digital marketing strategy aligned with Nike’s global brand vision
- Lead a team to activate brand concepts across Nike.com, apps, social channels, and partner platforms
- Leverage external partnerships and creator collaborations to amplify brand storytelling
- Manage seasonal journeys and Always-On initiatives to drive acquisition and retention
- Guide the digital marketing process, including presentations and team inspiration
- Oversee budget planning and resource allocation to ensure timely, impactful execution
OUR HIRING GAME PLAN
01 Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
02 Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
03 Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
