Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It’s a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after—bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?
Job Description Summary
Responsible for developing and executing integrated retail marketing plans that connect brand priorities with marketplace opportunities. Partners cross-functionally to deliver compelling consumer experiences, accelerate membership growth, and maximize the impact of retail marketing investments.
Key Responsibilities
Lead the North & West retail marketing strategy, translating Greater China priorities into regional and city marketplace plans.
Drive seasonal and city-based marketing initiatives that strengthen consumer connection and business performance.
Develop localized retail marketing programs that elevate brand storytelling and consumer experiences across retail environments.
Partner with Brand Marketing, Marketplace, Stores, Membership, Digital and Merchandising teams to ensure seamless execution and alignment.
Manage regional marketing budgets, performance metrics, and investment priorities to maximize impact and ROI.
Lead, coach, and develop a high-performing team while building organizational capability and talent pipelines.
Typical Capabilities
Scope
Responsible for a major retail marketing function within Greater China. Translates business objectives into regional strategies and drives outcomes that impact brand health, consumer engagement, and commercial performance.
Problem Solving
Addresses complex and often ambiguous business challenges. Balances consumer, marketplace, and business needs to make strategic decisions and influence cross-functional stakeholders.
Leadership
Accountable for the performance of the North & West Retail Marketing organization. Leads and develops people leaders and experienced professionals. Responsible for budget management, talent development, performance management, and organizational effectiveness.
Qualifications
Bachelor's degree required.
10+ years of experience in retail marketing, brand marketing, consumer marketing, or related fields.
Proven experience leading regional or marketplace marketing strategies in a complex matrix organization.
Strong people leadership and cross-functional collaboration skills.
Demonstrated ability to drive both brand impact and business results.
Deep understanding of Greater China consumer and retail landscape.
OUR HIRING GAME PLAN
01 Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
02 Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
03 Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
