Media Specialist II, North America

NIKE, Inc.

Become a Part of the NIKE, Inc. Team 

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

WHO WE ARE LOOKING FOR

We’re looking for an experienced paid media specialist who is excited about co-creating and driving a world class paid media program here at Nike!

This role will play an integral role within the Nike NA Marketing team to help amplify the brand via best-in-class storytelling and deliver results that drive growth in the marketplace. You have a steadfast curiosity that you quench by obsessing over consumer insights, staying on the cutting edge of media trends, implementing test plans for media campaigns and geeking out over data & key learnings. You have a strong understanding of the paid media space and use that experience to collaborate with brand management and creative partners to develop world class media plans that align with holistic marketing objectives.

The candidate needs to have a strong understanding of the media marketplace and a desire to activate Nike marketing plans that authentically connect with athletes*, bringing a clear understanding of sport & cultural trends, a collaborative style and a passion for the Nike brand to the team.

The candidate should have experience driving innovative and creative approaches to full funnel digital and traditional media plans that are considered industry leading. They should also have a proven background using qualitative and quantitative results to in actively manage media campaigns that deliver strong results.

WHAT YOU WILL WORK ON

If this is you, you’ll be building relationships across internal marketing teams, media partners, creatives and our channel experts to proactively develop new and best-in-class approaches to create awareness and interest in Nike products, services and experiences.

This role is responsible for the day-to-day management of a multimillion-dollar media program, achieving target KPIs for the brand and business.

In a typical week you would:

• Create production briefs for creative agencies and trafficking requests for media agencies.

• Develop media campaigns, journeys and audience strategies designed to meet various objectives, and deliver highly targeted, premium, relevant content to that audience.

• Partner with the brand and creative team to brief media asset requests in alignment with industry and channel-right best practices.

• Create and present media briefs for our agencies, provide strategic and tactile media plan feedback, and drive on-going campaign management in partnership with our media agencies of record.

• In partnership with agencies and campaign/ channel managers, create and communicate holistic and compelling marketing plans

• Create custom campaign executions in partnership with authentic partners in the media space such as: editorials, influencer marketing, video content, social media posts, podcast episodes, and audio scripts.

• Lead and project manage a cross-functional internal team, including but not limited to integrated media operations, channel experts, and stores. Ensure a cohesive media strategy and execution from start to finish.

• Serve as a media point person for the North America marketing team, in partnership with our agency and campaign/channel managers, to create and communicate holistic and compelling marketing plans.

• Effectively able to communicate media’s priorities and needs to NA and Global marketing partners.

• Dive deep into weekly campaign performance, to understand trends and identify successes and opportunities.

• Present media plans to internal leadership and business teams.

• Manage a robust campaign budget including working with agency partners on monthly campaign forecasts, reconciliations, and invoicing.

WHO YOU WILL WORK WITH

You will report to the Director, NA Women's Media Marketing and partner closely with Integrated Media leads across channels, stores and membership to create media campaigns for priority seasonal campaigns. You will help manage multiple agency relationships, briefing in new campaigns, directing daily optimizations and reporting performance to internal teams.

You will be up to date on new advertising and paid strategies/tactics and platform capabilities through your relationships with media partners.

You will collaborate with key partners across Brand Marketing, Creative, Operations, Merchandise, Site Experience, Insights/Marketing Science, Comms, Sports Marketing and Nike Direct Digital Commerce (NDDC) teams to deliver full funnel integrated media plans that expose consumers to brand storytelling and products that inspires action.

   WHAT YOU BRING

• Bachelor’s degree or equivalent combination of education, experience or training

• 2+ years of work experience in digital/online marketing

• Strong understanding of digital marketing across key channels including Paid Social, Display, Video, Search, Affiliates and Custom programs in an e-commerce setting required; experience at a multi-channel retailer and/or driving online-to-offline programs a strong plus

• Connecting consumers with brand innovation, experiences, content that inspires, while leveraging data and testing insights to continuously improve

• Strong and thoughtful approach to solving issues, challenges and problems always keeping the consumer at the center or priorities

• Experience managing multi-million-dollar campaign budgets - creating PO’s, managing invoices, providing monthly forecasts and conducting budget reconciliations

• Proven track record of working highly-collaboratively and cross-functionally, investing in relationships across diverse brand, creative, business, media, and technical teams. Skilled at leading teams both directly and indirectly in a highly matrixed environment

• Excellent written and verbal communication skills. Strong ability to concept and deliver presentations on complex business issues

• Passion for Nike’s mission to bring inspiration and innovation to every athlete* in the world

• Strong analytical skills & comfort with getting your “hands dirty” diving deep into the numbers. Proven capability to use data to drive business decisions & marketing optimization required

• Can build and maintain strong relationships at all levels within the company.  Effectively communicate priorities and needs to executive audiences

• Work location: Beaverton, OR (not able to consider remote options)

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.