Responsibility:

• Own end-to-end marketplace and consumer insights to fuel both digital and IMP business decision-making leveraging internal business data, key e-comm platform data capability, industry benchmarks, consumer behavior data, and search and social signals.
• Translate raw and extensive data into clear, compelling storylines and actional insights to identify key market trends, potential business opportunities, competitive dynamics, and category growth drivers.
• Develop deep consumer insights, incl. segmentation, purchasing behavior, preference, journey and demand patterns – to support targeted marketing, merchandising, and user experience decisions
• Partner closely with marketing, merchandising, and channel teams to translate insights into business priorities, initiatives, and roadmaps
• Lead and manage external agencies, partners, and vendor resources to deliver insights efficiently
• Provide proactive, forward-looking insights to leadership team, enabling data-backed decision making on channel strategy, assortment, pricing, promotion, and consumer engagements
• Continuously evolve the insights toolkit and reporting structure to improve analytics efficiency, visibility, and business influence.

Qualifications:

• 8+ years of professional working experience. Consulting or strategy experience within the retail industry is highly preferred; extensive data analytics experience is a distinct advantage.
• Strong analytical skills and numerical acumen, with expertise in structured problem-solving. Exceptional ability to distill clear storylines and actionable insights from extensive data. Proven experience leading and managing external agencies to drive delivery.
• Exceptional sense of ownership and action-oriented mindset. Able to quickly grasp context, frame ambiguous problems, and drive end-to-end planning and execution in uncertain environments.
• Impeccable business judgment, with the ability to formulate hypotheses, design pilots, and apply structured problem-solving techniques to evaluate solutions.
• Demonstrated excellence in cross-functional collaboration, with a proven track record of leading complex, cross-stakeholder projects. Skilled in facilitating ideation, scoping, and strategic planning sessions.
• Excellent communication, stakeholder management, and influencing skills.
• Proficiency in analytics tools and major BI platforms.
• Fluent in both Mandarin and English (written & spoken).
• Knowledge and passion for the sportswear industry is a strong plus.