WHO YOU’LL WORK WITH

As Senior Professional, Integrated Retail, Retail Brand you will be part of the Retail Brand team Germany & Nordics, as part of the Integrated Retail team and report directly into the Manager, Integrated Retail, Retail Brand Germany & Nordics. In this role you will be based in Berlin and partner with the territory VM&S and EKIN (product education and trialing activation) teams, Brand Management, Nike Direct and Sales teams. You’ll also collaborate closely with the EMEA Retail Brand, Experience and Brand Creative teams as well as a cross functional team from Merchandising and Supply Chain to deliver seasonal sport and lifestyle campaigns that elevate Nike’s brand distinction across Nike Direct stores and wholesale partners.

WHO WE’RE LOOKING FOR

We’re looking for a passionate brand marketer who thrives in a fast-paced, matrixed environment. You bring a passion for sport,growth mindset, strong communication skills, and the ability to lead cross-functional teams. You understand omni-channel retail and know how to create innovative, consumer-first stories that drive distinction at scale.

Proven experience in retail or brand marketing.

• Ability to adapt GEO strategies to local market needs
• Strong collaboration and influencing skills across functions
• Experience managing budgets and tracking execution
• A knack for storytelling and creating impactful consumer experiences

WHAT YOU’LL WORK ON

You’ll lead integrated retail marketing campaigns and consumer activations across Nike Direct stores and wholesale partners, ensuring every retail touchpoint reflects Nike’s priorities in sport and sport culture – lead by innovation, athletes and sport moments, activated with communities and amplified 

with media, energy and entertainment in close collaboration with the functional teams. You’ll adapt EMEA strategies, drive territory-specific initiatives, and obsess over delivering a seamless consumer experience.

Your key responsibilities:

• Develop and execute seasonal brand briefs and campaigns
• Lead retail programming and activation across Nike Direct and partners stores
• Drive window and in-store zone strategies for brand distinction
• Manage multi-brand retail campaigns with marketplace partners
• Collaborate with cross-functional teams for flawless execution
• Track seasonal budgets and partner with Account Marketing on spend
• Ensure alignment with Nike’s brand standards across all retail channels