WHO WE ARE LOOKING FOR

We seek a visionary communications leader to craft audience-centric media strategies and deliver compelling storytelling that ignites passion for sport and Nike. The ideal candidate will shape powerful narratives—across consumer, product, and brand communications—to spark meaningful conversations and deepen Nike’s connection with culture and community. 

You thrive at the intersection of sport, creativity, and media, with a relentless drive to innovate and elevate Nike’s cultural influence. A proactive problem-solver, you bring strategic instincts, a collaborative spirit, and the agility to navigate a dynamic global matrix. 

Key capabilities

- Deep passion for sport and a pulse on design, trends, art, and street culture. 

- Culturally curious, strategically bold, and obsessed with redefining storytelling. 

- Exceptional relationship-building skills and comfort with ambiguity. 

- A team-oriented mindset for action and impact. 

WHAT YOU WILL WORK ON

Partner with Consumer, Product, and Brand Communications teams to develop and execute integrated, audience-first communication strategies.

Establish new relationship and strengthen authentic connections including media, thought leaders to build Nike’s influnce and shift perception.

Push boundary for breakthough storytelling to humanize our brand, drive impact, and build strong local resonates through new channels, content creations and partnership.

Work across Greater China and globe to drive energy and Nike’s narrative through innovation, growth and mission anchored on sport and athletes.

Closely work with core comms function and team across enterprise to intergrate our offense and to support or drive impactful storytelling opportunities.

The individual will also contribute to Geo media events when necessary, as well as support, media training, and staff Nike spokespeople (executives, designers, athletes, catalysts, collaborators, and etc.) where relevant.

WHO YOU WILL WORK WITH

As part of Greater China Communications team, You’ll work closely with communications peers at Global and Geo level across the consumer, corporate, marketplace and employee functions, as well as in partnership with Nike’s consumer X FOP, marketing, sports marketing teams as well as key stakeholders across the enterprise.

WHAT YOU BRING

• Education - Bachelor's degree or above in journalism, PR, English, communications, business, advertising & marketing, or related field.
• Experience - 12+ years in strategic communications, with expertise in China’s media landscape (social, digital, print, broadcast). 
• Leadership - Management skills including high-profile communications, strategic planning, budgeting, creative solutions, and agency management, with additional experience in developing proactive, creative communications, and extensive communications strategies.
• Influence - Proven ability to communicate plans and build influence across a complex matrix on a corporate, regional and functional basis.
• Innovation - Experience initiating and driving the ideation process to contribute meaningful, innovative strategies to the business at concept stage.
• Cultural Fluency - Proven cultural acuity and ability to work across large, diverse team at Global and Geo level.