WHO YOU’LL WORK WITH 

In this role, you will report to the Senior Director of Product, North America Local Creation Apparel. You will lead and develop a Product Line Management team setting clear expectations, expand capabilities, and drive strong execution and accountability across the team. This is a player/coach role, balancing direct ownership of product work with people leadership, mentorship, and team development. 

You will also be a core member of the extended Express Lane leadership team, working alongside Product, Design, and Development leaders to represent the voice of the team, shape operating models, and drive alignment, accountability, and continuous improvement across the NA Local Creation Apparel business. 

You will work within a dedicated Apparel triad, partnering closely with Design and Development, along with key supporting functions across the end-to-end product creation process. You will collaborate extensively with Global Product Creation teams, Merchandising, and Brand partners to align local consumer needs with global strategies, while delivering speed, clarity, and compelling product at scale for North America. 

As the senior product leader within the triad, you will set the standard for operational excellence, continuously evolving tools, processes, and ways of working to improve how the team delivers. You will ensure product briefs are grounded in deep consumer truths, clearly articulated, and tightly aligned to seasonal priorities and broader strategic objectives—enabling teams to move faster with greater confidence and focus. 

WHO WE ARE LOOKING FOR 

This role is grounded in the North America apparel consumer and accountable for leading the product creation process while managing and developing a team of Product Line Managers. 

The ideal candidate is highly organized and strategic, with a proven ability to translate business priorities into clear, efficient ways of working. You are passionate about building and refining tools, processes, and frameworks that bring clarity, consistency, and speed to fastmoving teams, and you are energized by creating strategic infrastructure in environments that are growing and evolving. 

You bring a strong product point of view and remain hands on where it matters, while also leading, mentoring, and developing others. You set a high bar for operational excellence, ensuring briefs are focused, consumer led, and tightly aligned to seasonal priorities and broader strategic objectives. You are a self-starter who thrives in ambiguity, brings structure to complexity, and adapts quickly in a fast paced environment. 

You bring deep expertise in the apparel product creation process, a strong understanding of consumer and marketplace dynamics, and the ability to communicate with confidence and credibility. You represent Nike effectively in internal and external forums and are skilled at balancing the demands of driving both market share and mind share. 

• Bachelor’s degree in Business, Retail Merchandising, or related field. Will accept any suitable combination of education, experience, and training. 

• 8+ years of relevant experience in apparel product creation, product line management, merchandising, or a related discipline 

• Strong understanding of the North America apparel consumer, marketplace dynamics, and product creation process 

• Proven ability to translate strategy into clear tools, processes, and ways of working that drive speed, focus, and alignment 

• Consumer centric mindset with a passion for apparel, sport, fashion, and culture, and the ability to turn insight into compelling product direction 

• Demonstrated experience leading others, including mentoring, setting expectations, and managing performance 

• Confidence operating as a player/coach, balancing hands-on product ownership with people leadership 

• Ability to bring structure and clarity to ambiguity, operate proactively, and thrive in a fast moving environment 

• Strong influencing and communication skills, with the ability to represent Nike effectively with internal partners and third parties 

• Experience driving both market share and mind share through sharp product strategy and execution 

• Outstanding storytelling, presentation, and stakeholder management skills 

• Ability to travel up to 20%  

WHAT YOU’LL WORK ON 

You will operate in a fast paced, dynamic environment focused on delivering consumer led product at speed. You will lead the end-to-end product creation process, working closely with Design and Development to translate strategy and consumer insight into clear, actionable briefs and strong execution. In parallel, you will lead and develop a team of Product Line Managers, ensuring clarity of priorities, high standards of output, and consistent delivery against strategic objectives. This role requires comfort moving between hands on product leadership and people leadership, as well as representing the team’s work with confidence in internal and external forums.