The annual base salary for this position ranges from $102,800.00 in our lowest geographic market to $210,000.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here.

WHO YOU’LL WORK WITH

Nike Energy Marketing drives connections with those that are culturally impacting today’s most discerning youth communities and puts forward new ideas to explore the intersections of sports and culture (fashion, art, design…).

As part of the New York City Energy team, you will work cross-functionally with the North America Brand and Global Brand marketing teams. You will also work with key NY enterprise teams including Marketplace, Creative, Digital and Communications.

WHO WE ARE LOOKING FOR

We are looking for an experienced and talented brand marketeer with a passion for and connection to New York City youth. They are brand guardians who are curious, opportunists, communicators, explorers, futurists and strategic connectors. They are visionaries that see unique opportunities to take risks, expand perception, celebrate brand values, accelerate the business and advance the notion of sport culture.

WHAT YOU’LL WORK ON

As NY Energy Marketing Lead, you will be part of the NY Energy team, reporting directly to the NY Energy Marketing Director. This role will be responsible for balancing Nike’s Sport Offense, Marketing execution through our key talent relationships across the NA cultural ecosystem. 

This role will be responsible for leading a diverse and connected team focused on the following core duties:

Specifically, you will be responsible for:

• Creating integrated marketing concepts from planning to execution aimed at pushing the intersections of sports and culture through creativity
• Driving integration with our NY Sport Offense including Basketball, Running, Soccer, Training, and Sportswear 
• Leading product collaboration projects with external partners, Global and city teams
• Partnering with key city teams to identify and manage a network of cultural catalysts to boost the brand priorities and create the future of sport*, in alignment to our global strategy 
• Supporting the NY Brand Marketing cross-functional offense with partners across Nike Store Marketing, Partner Retail Marketing, Brand Communications, Brand Creative, and Marketplace to drive integrated plans
• Briefing and managing external agencies 
• Identify, gather and formulate insights about forward-thinking consumers to enable us to better serve creative youth on the ground in the city, and provide feedback to North America & Global Energy teams to inform long-term concepts

WHAT DO YOU BRING TO NIKE?

A successful candidate will be expected to clearly demonstrate and articulate experience of the below essential requirements to be considered.

Essential requirements:

• 5-8 years of experience in brand and/or brand functional management, with a strong focus on cultural marketing and collaborations.
• Expert knowledge in NYC subcultures & communities within Art, Design, Fashion, Streetwear, Hospitality. Ability to effortlessly navigate within these spaces, or have the desire and potential to do so
• Excellent communication, presentation and project management skills with wide range of stakeholders, brand and business
• Excellent interpersonal skills, and the ability to navigate difficult conversations with both internal and external partners
• Strong industry expertise on competitive brands/products and current retail landscape in the cultural collaboration space (NBHD/RNWY) 
• Highly collaborative with a desire and willingness to work in an agile environment
• Passion for Sport and the role it can play in the world

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.