NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Soul, performance and style take flight at Jordan Brand. With its deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness. Employees in merchandising, product branding, sports marketing and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: help athletes fly on and off the court.

Jordan Brand’s Global Marketing team sets the brand tone—delivering world-class storytelling and experiences that elevates Jordan Brand innovation, athletes, and culture through brand strategy, narrative voice, and art direction—across a range of digital, social, events and retail channels

WHO WE ARE LOOKING FOR

We’re looking for a Brand Lead for Global Jordan Streetwear to join our Beaverton-based team. You’ll help connect with streetwear communities across the Globe.  The candidate should have a nuanced expertise of streetwear and its intersection with sport culture and fashion.

As part of our Global Streetwear Brand team, the Streetwear Brand Lead will be responsible for managing our brand plans and driving functional excellence within the Global Marketing team. Reporting directly to the Global Director of Streetwear, this role will deliver brand plans that grow the business while creating deeper, lasting relationships with our consumer.

The candidate should have comprehensive grasp of the streetwear landscape along with the ability to lead multiple projects and build strong working relationships across a matrixed organization. An understanding of all functions of marketing is a requirement.

They should be comfortable with ambiguity and be ready to dig in, work collaboratively and bring a positive attitude always. They should be solution oriented, a team first collaborator, energy giver, strategic vision and digital thinking, passionate about streetwear, empathetic and curious to learn

WHAT YOU WILL WORK ON

You will partner with our Global Brand Director and marketing leaders to lead our brand plans and key consumer concepts including marketing briefs, strategic tools and marketing initiatives that fuel our seasonal initiatives and long-term consumer concepts.

You will work across global and geo to drive a robust concept map and continually build new consumer experiences that accelerate brand and business growth opportunities internally and externally.

As the Global Streetwear Lead, you will:

• Be tasked to support bringing the Global Streetwear Consumer plan to life.
• Support development of annual and seasonal marketing plans.
• Support an end-to-end process to gain insight from consumers including cultural trends.
• Manage collaboration throughout the Consumer Code process to engage with our key cross-functional and cross-dimensional partners.
• Oversee product integration into seasonal programming.
• Manage asset development and distribution across multiple channels.
• Manage campaign progress measurement. Recapping + teardowns.

WHO YOU WILL WORK WITH

As the Global Streetwear Brand Lead, you will report directly into the Global Brand Director of Streetwear. 

You will work within a team of Global Brand Management Directors and Managers to build and plan marketing programs that drive brand strength, fuel consumer demand and build our connection with consumers.

You will collaborate with teammates across Jordan Brand to build more effective and efficient ways to encourage and connect with streetwear communities across the Globe.

You will also collaborate and partner with the following key internal and external partners:

• Streetwear, Energy and Brand Initiative Brand Teammates
• Ops and Planning
• Brand Creative
• Retail Marketing
• Digital and Social
• Integrated Media and Comms
• Sports & Entertainment Marketing
• Geo and City Marketing Teams
• Merchandising
• Product Management

WHAT YOU BRING

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training.
• 5+ years of experience in consumer marketing or related experience in retail marketing and/or digital brand marketing.
• A passion for Jordan Brand and its role in the global cultural landscape.
• Demonstrated genuine passion and deep understanding of Streetwear, Basketball culture and fashion.
• Dedication to respect, inclusivity, and valuing different perspectives.
• Strong written and verbal communication skills.
• Experience working within teams and a team-first mentality.
• Ability to lead initiatives and project teams.
• Ability to balance creativity with organization and discipline in fast moving, ambiguous environment.
• An upbeat, positive, and collaborative working style
• Strong attention to detail.

Functional Competencies

Core: Project Management, Relationship building, Asset management

Art: Creativity and Inspiration

Science: Digital & Retail Channel Understanding, Product Knowledge

Passion: For Streetwear and the Streetwear Consumer

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.