WHO WE ARE LOOKING FOR

We’re looking for an experienced retail brand marketing leader who can drive a team that will develop strategies and directives against retail brand campaigns seasonally. We desire a creative, people-first leader who will obsess the consumer journey’s, building unbelievable product and innovation stories and experiences to create brand impact across and integrated marketplace. This leader will immerse themselves in the brand and constantly look for opportunities to evolve and improve the way we tell our product stories, all to connect with consumers.

The ideal candidate will have experience working in retail brand and leading balanced, collaborative and productive teams.

WHAT YOU WILL WORK ON

Your team will work closely with the Global Brand Marketing, Global Retail Creative, GEO Cross Functional Teams, Global Merchandising, and the Global Visual Merchandising team to align on key seasonal and 365 marketing stories across GEOs. Your team will be responsible for understanding both the needs of direct and wholesale marketplace marketing; obsessing creative ways we bring brand marketing campaigns to life in stores. You will partner with Global and Geo functional partners, your Global Retail Marketing counterparts and Brand Management teams to set, adopt and enrich seasonal Retail Marketing strategies that define the vision for product presentation, communication, and consumer experience across the globe. You will work closely with the retail design team to build the vision for how the product comes to life in store, and partner with cross functional marketing teammates to effectively build an integrated plan. You will then work with GEO Retail Marketing teams to guide adoption, localization, and execution of the plan. You’ll partner with the broader retail marketing team to manage the overall development and execution of seasonal/monthly initiatives, sports moments, and premium retail experience.

WHO YOU WILL WORK WITH

If this is you, you will report directly into the Senior Director of Global Retail Brand. You will work closely with your fellow Retail Brand Construct Leaders, and the broader Global Retail Marketing team. You will lead a team of people that will collaborate daily with the Brand Marketing, Cross Construct Marketing Team, Visual Merchandising & Styling, Stores Merchants, Retail Design, Brand Marketing, Integrated Media, Owned Channel teams, GEO and City/Territory teams all with the goal to tell amazing stories in the marketplace.

WHAT YOU BRING

• Bachelor's degree or higher in Business, Marketing, Merchandising, or related field or equivalent combination of education and experience.
• A people-first approach that values diverse thought and is committed to building a diverse team.
• Experience leading and growing a team.
• 10+ years of retail brand experience (building and implementing strategies)
• Large Fleet, vertical retail and store opening experience.
• A strong understanding of the consumer, shopping behaviors and retail journeys.
• A track record of implementing a test and learn offense.
• The ability to fail forward.
• Exceptional written, verbal, visual communication, and presentation skills.
• Self-motivated.
• Excellent organizational skills.
• Pro-active problem solver, with an ability to assess an issue and develop action steps for resolution.
• An impeccable ability for balancing creativity with business needs, inspired by the "now and next" and keeping the consumer at the center of the work.
• Able to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goal.
• Can-do demeanor with shown ability of adapting to change in business needs or direction.
• A passion for sport and Athletes in general and specifically for Global Fotball.
• Ability to travel 20% when safe.

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.