WHO YOU’LL WORK WITH

Nike Energy is an exceptional team within Nike that creates authentic connections with our most discerning consumers, helping them fall in love with new ideas from Nike and drive the future of Sport at the intersection of Culture. In this role you will work fluidly across Global Nike Energy Teams, Central Marketing Teams, Sports Marketing & Comms, Product & Merchandising. And you will of course build strong relationships with key partners in the city – a collection of the faces, communities & organisations that we believe best represent our brand.

WHO WE ARE LOOKING FOR

We are looking for a talented and experienced marketing expert who expresses a passion for movement, an interest in our young and avant-garde clientele and an ability to imagine stories that can inspire the next generation to move.

A talent with a strong link & network in Germanys cultural scene – across music, art, design, fashion and other creative disciplines. Deeply curious, opportunistic, communicators, explorers, focused on the future and able to set up strategic connections. Visionaries seeing unique opportunities to take risks, expand perspectives, celebrate brand values, accelerate the business and advance the notion of sports culture. A talent keen to link their ideas into the cross-functional business to catalyse brand & business momentum, and keen to partner with crucial marketplace partners to turn their ideas into a reality on the ground. 

Essential requirements: 

• A minimum of 5 years’ experience in brand and/or brand functional management, with a strong focus on cross- functional marketing

• Experience in cultural marketing in Germany and a demonstrable understanding of the visionary and forward-thinking customer, the city and Nike's position within it with credentials in strategic decision-making in this environment

• Proven experience identifying, owning and managing external relationships with thought leaders in Central - with a strong focus on music, art, design, fashion, innovation and social media, aligned with Nike's strategic objectives

• A demonstrable understanding of the consumer, the city and Nike’s position within it, with a track record of making strategic marketing decisions within this environment

• A desire and willingness to work in an agile fashion as needed

WHAT YOU’LL WORK ON

As the Senior Professional, Energy Marketing, Central, you will be a part of the Central Marketing Team, reporting directly to the Director, Energy Marketing, Central.  This role will be responsible for balancing relationship management & marketing execution through our key cultural catalyst relationships. 

Specifically, you will be responsible for:

• Identifying, managing and maintaining a network and a significant portfolio of cultural catalysts in Central, in order to boost the brand and create the future of sport*, aligned to our Energy & Central strategy
• Providing exceptional service and brand management to all catalyst relationships; creating a world-class environment, service & product offering
• Creating visionary marketing concepts, product collaborations and stories aimed at identified catalysts pushing the boundaries of creativity and sport and advancing the notion of sports culture in Central
• Feeding key catalyst relationships strategically into Geo & Global campaign work to catalyse our Brand and advance our position within our key sports & sportswear initiatives
• Driving key energy campaigns through the marketplace in collaboration with our marketplace partners, to ultimately catalyse our inline business at scale
• Gathering structured and ongoing information about forward-thinking customers to enable us to better serve creative youth on the ground in Central, and providing feedback to EMEA/Global regions to support long-term concepts