NIKE, Inc.チームの 一員になる

NIKE, Inc.の仕事は、世界トップクラスのアスリートたちにウェアやシューズを提供することだけではありません。ここは自分の潜在力を探求し、限界を取り払って、可能性を大きく広げることができる職場です。Nikeが求めているのは、意欲を持って成長し、自分の頭で考え、夢を思い描き、新しく創造できる人材。多様性を武器に創意工夫を奨励することで、企業文化を発展させています。Nikeブランドは、成功に向かって努力を続ける人や、チームを率いるリーダーや、大きな目標を思い描ける人材を求めています。常に進化し続ける仕事にはやりがいがあり、NIKE, Inc.では従業員一人ひとりが各々のスキルと情熱を日々の業務に注いでいます。

This is an exciting time to join one of the most inspiring brands in the World and write its next chapter. The Brand Initiatives team sits at the helm of the Brand Marketing team, working very closely with the Chief Marketing Officer as well as Leaders across the rest of the organization. The team is responsible for the definition of the brand (consumer, mission, vision, positioning…) and how it comes to life through its Brand Voice and Seasonal Stories, and pilot Brand Impact moments driving halo across the Brand.

WHO WE ARE LOOKING FOR

We’re looking for an Expert who will be responsible for driving Brand Impact moments, as well as playing a consulting role in ensuring our Brand Voice is embedded into each Field of Play and Geo-led seasonal story, be it a product launch, a sports moment reactive, a marketplace activation and everything in between.

The team is lean and will require for the candidate to be a self starter who isn’t afraid of working both up and downstream in a fast paced environment and navigating ambiguity. They will have to be comfortable collaborating with Fields of Play (Streetwear, Sports and Energy), Geographies, Brand Functions, as well as Enterprise Functions to ensure consistency across the board when launching seasonal stories. They will also have to be familiar working with different agency partners helping bring our stories to life.

WHAT YOU WILL WORK ON

You will define the strategy and execution for how we evolve and dimensionalize our Brand Voice. You will be on the forefront of identifying the shifts happening in basketball and in culture - and then partnering with functional experts and brand leaders to shape how Jordan can deliver against our creative challenge of unlocking Greatness for communities across the World.

You will lead the development of Brand Impact global integrated campaigns:

  • Lead the integration of Consumer Insights into the brief

  • Writing the integrated campaign brief, leveling our ambition and intent, making it relevant to all Functions.

  • Collaborate with the Business, Design, Comms, Sports Marketing, Brand and Creative Teams to craft and develop Global Marketing Concepts and Plans around our most important brand moments, partners, and assets.

  • Co-lead Geo sell in and adoption with Global Brand Planning.

  • End-to-End, Day to Day process for partnering across Geography counterparts to align on a Worldwide integrated marketing plan

  • Drive strategy and plan into Seasonal Leadership Launch

  • Lead internal checkpoints and reviews with our Leadership, alongside the Operations team

  • Manage the campaign’s budget

  • Set and follow up on the campaign’s effectiveness with clear and consistent KPIs, in partnership with Digital, Business and Insights Functions

  • Drive the creation of recaps port campaigns, inclusive of learnings

WHO YOU WILL WORK WITH

You will report into the Senior Director, Brand Initiatives, and work closely with the Principal, Brand Initiatives.

You will also have to regularly engage with our xFunctional teammates across Brand Creative (Narrative and Design), Brand Planning, Operations, Brand’s Fields of Play (Streetwear, Energy and Sports), Digital Marketing (on & off platforms, socials, integrated media, membership and digital), Marketplace, Sports and Entertainment Marketing, Comms and Purpose Comms, Business, Design, Product and Merchandising as well as our Geography and City-based teams. You will also have to work with 3rd party agency partners and help manage our agencies portfolio.

WHAT YOU BRING

  • Bachelor’s degree or equivalent combination of education, experience

    or training with a minimum of 8 years directly relevant work experience

  • 10 years international experience agency and/ or brand side

  • Proven track record of delivering global integrated campaigns across all channels, including earned, paid and owned, digital and physical touchpoints

  • Proven track record of delivering IRL event experiences for different types of audiences with content to scale the moment through robust storytelling

  • Ability to work with agency partners, creating flawless relationships, maintaining clarity through briefs, managing expectations best in class project management

  • Deep understanding of the Jordan culture, basketball, sneaker and street culture, entertainment

  • Understanding and passion for diversity and inclusion, with a focus on black culture

  • Entrepreneurialism, self-starter, strategic visioning, being able to appreciate the big picture

  • Self-starter, ability to lead, drive, finish and follow through

  • Patience, curiosity, able to deal with ambiguity

  • Expert storytelling

  • Consumer/ member obsessed/ expertise in consumer insights

  • Product knowledge + passion across streetwear and sports

  • Understanding and passion for new technology, the evolution of the media, digital and social ecosystems

  • Courage, leading with trust, listening

  • Ability to collaborate with different teams, functions and international cultures, problem solving

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

今後の予定

私たちの採用プロセス

01 応募

私たちのチームは、多様なスキルセット、知識、意見、アイデア、バックグラウンドを持つメンバーで構成されています。 職務内容、部門、チームを確認して、自分に合った役割を見つけましょう。

02 採用担当者に会う、または評価を受ける

コーポレートの職務を選んだ場合、面接プロセスを開始するために採用担当者が連絡を取り、面接が終了するまでの間、あなたの主な窓口となります。 リテール職の場合は、チャットとクイズを含む対話型の評価を行うことになります。所要時間は約10~20分です。 職務に関わらず、私たちは皆さんの人となりを知りたいと思っています。世界トップクラスのサービスに対する考え方や、あなたの独自性について遠慮なく話してください。

03 面接

Nikeについて調べ、Nikeが何を求めているのかを理解し、あなたの人となりや経歴について詳しく知るために設定された質問に答えられるよう準備し、自信を持ってこのステージに臨んでください。

屋外で笑顔で抱き合う 2 人