WHO YOU’LL WORK WITH

The Lead, Digital Marketing 3PP works closely with the Director of Digital Marketing in Tokyo, partnering with Japan and Asia Pacific Latin America (APLA) Marketing, Nike Digital teams, and external partners such as ZOZOTOWN and Rakuten. The role collaborates across internal and external teams to deliver brand initiatives and create seamless consumer experiences that drive demand across third-party digital platforms.

WHO WE ARE LOOKING FOR

The Lead, Digital Marketing 3PP is a strategic thinker and creative problem solver who thrives in a fast-paced, matrixed environment. Passionate about shaping the future of sport and elevating consumer experiences, this role blends data-driven insights with bold ideas to deliver campaigns that balance brand and business objectives. The ideal candidate demonstrates collaboration, adaptability, and leadership in managing multiple priorities effectively.

• Minimum of 6 years of marketing experience and onwards, including significant exposure to digital and brand marketing with a track record of delivering impactful campaigns.
• Bachelor’s degree or higher required.
• Proven ability to lead and execute high-impact marketing campaigns; offline-to-online experience is a plus.
• Expertise in marketing analytics and creative planning, with a test-and-learn mindset and exceptional project leadership skills.
• Strong oral and written communication skills in both English and Japanese, with the ability to influence and inspire others.

WHAT YOU’LL WORK ON

You will lead Nike’s marketing strategy for ZOZOTOWN and Rakuten, creating end-to-end consumer journeys that drive engagement and retention. You’ll leverage third-party digital capabilities to optimize channels, deliver performance insights, and connect authentically with consumers to achieve both brand and business goals.

• Lead and integrate 3PP marketing strategy, focusing on seasonal concepts, 365 product stories, and sport & athlete moments.
• Act as the subject matter expert for ZOZOTOWN and Rakuten, using platform capabilities to enhance brand experience and deliver measurable outcomes.
• Collaborate with cross-functional teams—including Social Media, Brand Digital, Lifecycle Marketing, Brand Creative, Integrated Media, and Sports Marketing—to amplify brand moments.
• Stay ahead of industry, sport, and marketplace trends to inform plans and create authentic consumer connections.
• Measure success through brand strength, brand share growth, traffic to platforms, and lifecycle engagement metrics.