Role purpose

This role sits in the Greater China Integrated Marketplace (IMP) Strategy team with a strong digital focus. This candidate will be a key partner to the GC NDDC VP, shaping growth strategy across channels and ensuring our digital business fuels the broader marketplace plan. This candidate will also lead strategic planning, run the performance system, and drive high-impact projects that accelerate commercial results.

Key Responsibility

Strategic Planning:

• Lead core strategy gates and annual planning for IMP with a digital lens.
• Align digital priorities so brand, product, and marketplace plans move in one direction.
• Identify new growth opportunities and translate into clear, actionable strategies and roadmaps.

Business Performance Reviews:

• Orchestrate weekly, monthly, quarterly and key campaign business reviews.
• Deliver sharp insights on digital commerce business target to inform decisions.
• Maintain consistent KPI definitions, targets, and tracking across channels and partners.

Strategic Projects Execution:

• Lead digital strategic projects that unlock commercial growth and profitability.
• Drive cross-functional work with merchandising, marketing, operations, analytics, finance and tech to land outcomes on time and on scope.
• Run operating rhythms for NDDC leadership meetings

Analytics and Program Management:

• Bring a deep understanding of the Greater China digital ecosystem to guide choices in assortment, storytelling, media and experience.
• Partner with analytics to size opportunities, build test-and-learn plans, and scale what works.
• Codify best practices from major moments (for example 618 and Double 11) into repeatable playbooks.

Requirement

• Bachelor’s or Master’s degree.
• 7+ years in strategy, consulting or retail/ecommerce; Project / on-the-job experience in digital and social commerce is required

• Deep understanding of key GC digital platforms and ecosystems (e.g., Tmall, JD.com, WeChat, Douyin, RED).
• Strong strategic thinking and structured problem solving; able to move from insight to actions with proven success leading cross-functional projects in a matrix environment.
• Solid analytics fluency; comfortable with dashboards, cohort and funnel analysis, and experiment design.
• Clear and concise communication in English and Chinese, written and verbal.
• Familiarity with both marketplace/partner operations and direct digital channels.