What You’ll Do

You will own the product strategy and roadmap for Converse’s digital commerce platforms, including WeChat Mini Program, Tmall, JD, and Douyin. You’ll work cross-functionally with designers, developers, business stakeholders, and external vendors to deliver seamless, consumer-first digital experiences that drive business growth.

Key Responsibilities

Product Strategy & Planning

• Define and own the product roadmap for Converse’s e-commerce platforms.
• Conduct user research and competitor analysis to inform product planning and optimize the user journey.
• Align product initiatives with business goals and consumer needs.

Experience Design & Execution

• Collaborate closely with UX/UI designers to craft intuitive, mobile-first shopping experiences.
• Lead end-to-end product execution, from concept through launch.
• Ensure timely delivery and high-quality outcomes across all digital touchpoints.

Data & Optimization

• Define and track key performance indicators (KPIs) to measure product success.
• Analyze product performance and consumer behavior to iterate and optimize the user experience.

Stakeholder & Vendor Management

• Communicate product strategy, priorities, and progress clearly with cross-functional teams.
• Manage external vendors and development agencies, ensuring alignment with product vision and timelines.
• Collaborate and negotiate with stakeholders across business, marketing, operations, and tech to balance business and user needs.

Market Awareness

• Stay informed on digital commerce trends, platform capabilities, and innovations within the China market.

Who You Are

• 5+ years of experience in digital product management, preferably in e-commerce or mobile-first platforms.
• Proven experience managing China digital ecosystems (WeChat, Tmall, JD, Douyin).
• Strong understanding of consumer behavior, user journey design, and business strategy in digital commerce.
• Skilled in roadmap planning and prioritization frameworks.
• Experience conducting user and market research to inform product decisions.
• Strong analytical skills with the ability to define KPIs, interpret data, and drive decisions.
• Excellent communication and stakeholder management skills.
• Experience working with UX/UI teams and external vendors.
• Proficient in English at a working professional level