NIKE, Inc. 팀에 함께하세요

NIKE, Inc.는 세계 최고의 운동선수들의 복장을 책임지는 것 그 이상의 역할을 합니다. 나이키는 자신의 잠재력을 탐색하고 경계를 없애며 가능성의 영역을 확장할 수 있는 곳입니다. 나이키는 성장하고, 생각하고, 꿈꾸고, 창조할 수 있는 인재를 찾습니다. 나이키의 문화는 다양성을 포용하고 상상력을 장려하며 더욱 발전해갑니다. 우리 브랜드는 성취자, 리더, 선구자를 찾고 있습니다. NIKE, Inc.에서는 모두가 기술과 열정으로 무장하고 끊임없이 변화하는 치열한 게임에 뛰어듭니다.

This is an exciting time to join one of the most inspiring brands in the World and write its next chapter. The Brand Initiatives team sits at the helm of the Brand Marketing team, working very closely with the Chief Marketing Officer as well as Leaders across the rest of the organization. The team is responsible for the definition of the brand (consumer, mission, vision, positioning…) and how it comes to life through its Brand Voice and Seasonal Stories, and pilot Brand Impact moments driving halo across the Brand.

WHO WE ARE LOOKING FOR

We’re looking for an Expert who will be responsible for driving Brand Impact moments, as well as playing a consulting role in ensuring our Brand Voice is embedded into each Field of Play and Geo-led seasonal story, be it a product launch, a sports moment reactive, a marketplace activation and everything in between.

The team is lean and will require for the candidate to be a self starter who isn’t afraid of working both up and downstream in a fast paced environment and navigating ambiguity. They will have to be comfortable collaborating with Fields of Play (Streetwear, Sports and Energy), Geographies, Brand Functions, as well as Enterprise Functions to ensure consistency across the board when launching seasonal stories. They will also have to be familiar working with different agency partners helping bring our stories to life.

WHAT YOU WILL WORK ON

You will define the strategy and execution for how we evolve and dimensionalize our Brand Voice. You will be on the forefront of identifying the shifts happening in basketball and in culture - and then partnering with functional experts and brand leaders to shape how Jordan can deliver against our creative challenge of unlocking Greatness for communities across the World.

You will lead the development of Brand Impact global integrated campaigns:

  • Lead the integration of Consumer Insights into the brief

  • Writing the integrated campaign brief, leveling our ambition and intent, making it relevant to all Functions.

  • Collaborate with the Business, Design, Comms, Sports Marketing, Brand and Creative Teams to craft and develop Global Marketing Concepts and Plans around our most important brand moments, partners, and assets.

  • Co-lead Geo sell in and adoption with Global Brand Planning.

  • End-to-End, Day to Day process for partnering across Geography counterparts to align on a Worldwide integrated marketing plan

  • Drive strategy and plan into Seasonal Leadership Launch

  • Lead internal checkpoints and reviews with our Leadership, alongside the Operations team

  • Manage the campaign’s budget

  • Set and follow up on the campaign’s effectiveness with clear and consistent KPIs, in partnership with Digital, Business and Insights Functions

  • Drive the creation of recaps port campaigns, inclusive of learnings

WHO YOU WILL WORK WITH

You will report into the Senior Director, Brand Initiatives, and work closely with the Principal, Brand Initiatives.

You will also have to regularly engage with our xFunctional teammates across Brand Creative (Narrative and Design), Brand Planning, Operations, Brand’s Fields of Play (Streetwear, Energy and Sports), Digital Marketing (on & off platforms, socials, integrated media, membership and digital), Marketplace, Sports and Entertainment Marketing, Comms and Purpose Comms, Business, Design, Product and Merchandising as well as our Geography and City-based teams. You will also have to work with 3rd party agency partners and help manage our agencies portfolio.

WHAT YOU BRING

  • Bachelor’s degree or equivalent combination of education, experience

    or training with a minimum of 8 years directly relevant work experience

  • 10 years international experience agency and/ or brand side

  • Proven track record of delivering global integrated campaigns across all channels, including earned, paid and owned, digital and physical touchpoints

  • Proven track record of delivering IRL event experiences for different types of audiences with content to scale the moment through robust storytelling

  • Ability to work with agency partners, creating flawless relationships, maintaining clarity through briefs, managing expectations best in class project management

  • Deep understanding of the Jordan culture, basketball, sneaker and street culture, entertainment

  • Understanding and passion for diversity and inclusion, with a focus on black culture

  • Entrepreneurialism, self-starter, strategic visioning, being able to appreciate the big picture

  • Self-starter, ability to lead, drive, finish and follow through

  • Patience, curiosity, able to deal with ambiguity

  • Expert storytelling

  • Consumer/ member obsessed/ expertise in consumer insights

  • Product knowledge + passion across streetwear and sports

  • Understanding and passion for new technology, the evolution of the media, digital and social ecosystems

  • Courage, leading with trust, listening

  • Ability to collaborate with different teams, functions and international cultures, problem solving

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

기대할 수 있는 사항

채용 계획

01 지원

나이키 팀은 다양한 기술과 지식, 의견, 아이디어, 배경을 가진 사람들로 구성되어 있습니다. 직무 소개서와 부서, 팀을 살펴보며 내게 맞는 역할을 찾아보세요. 적합한 직무를 찾을 수 있기를 바랍니다.

02 채용 담당자와의 만남 또는 평가 진행

본사 직무에 선발되면 면접 과정을 시작하고자 채용 담당자가 연락을 드립니다. 해당 과정을 진행하는 동안 이 담당자와 주로 연락하게 됩니다. 리테일 직무의 경우 채팅과 퀴즈 등 양방향 평가가 진행되며, 완료하는 데는 약 10~20분이 소요됩니다. 어떤 직무에 지원하시든, 나이키는 여러분에 관한 모든 정보를 듣고 싶습니다. 그러니 여러분이 어떻게 세계 최고 수준의 서비스를 제공할 것인지, 여러분만의 특별함은 무엇인지 주저하지 말고 보여주시길 바랍니다.

03 면접

이 단계를 자신 있게 시작하기 위해 필요한 정보를 조사하고 나이키가 추구하는 요소를 파악해 보세요. 또 여러분과 여러분의 배경에 관해 자세히 알기 위해 고안된 질문에 답할 준비를 갖추세요.

야외 환경에서 웃고 포옹하는 두 사람